Mobile App Marketing Specialist (ASO & Development Coordination)

Job Description

Job Title: Mobile App Marketing Specialist (ASO & Development Coordination) Location: Gurugram, India Experience - 1?5 years About Us: Quantum4U is a leading mobile app development company with 10+ years of experience creating innovative apps that have garnered millions of downloads worldwide. Joining our team means becoming part of a dynamic, fast-growing environment where you?ll gain exposure to global-scale app marketing and development processes. Role Overview: ? We are looking for a Mobile App Marketing Specialist who will play a dual role: ? During Development: Act as a key coordinator between the development and GUI/UX design teams to ensure smooth execution of app projects. ? Post Development: Drive App Store Optimization (ASO) strategies and marketing initiatives to maximize app visibility, downloads, and user engagement on both Android and iOS platforms. Key Responsibilities: ? Coordinate between developers and design teams to ensure timely and effective app development. ? Plan and implement ASO strategies for both Google Play Store and Apple App Store. ? Work on app marketing campaigns including Google Ads & Apple Search Ads. ? Analyze app performance using analytics tools and suggest improvements. ? Ensure all apps comply with Google Play & Apple Store policies. ? Contribute to app design planning from a marketing and user acquisition perspective. ? Track, report, and optimize app performance metrics to increase organic and paid downloads. Requirements: ? Experience: 1?5 years of experience in mobile app marketing and coordination. ? Apps Exposure: Must have worked on 3?5 mobile apps (both Android & iOS). ? Strong knowledge of ASO (Android & iOS) best practices. ? Familiarity with Google Play Console & App Store Connect. ? Basic understanding of Google Ads and Apple Search Ads. ? Hands-on experience with app analytics tools (Firebase, App Annie, etc.). ? Understanding of app design planning and user journey optimization. ? Strong communication and coordination skills. Why Join Us? ? Opportunity to work on apps with millions of global downloads. ? Exposure to the full app lifecycle ? from development coordination to marketing growth. ? Collaborative work environment with growth-focused leadership. ? Be part of a fast-scaling tech company in Gurugram with over a decade of proven success.