Meta Expert

Role Description The Meta Expert role is a full-time, on-site position based in Ahmedabad. The Meta Expert will be responsible for planning, executing, and optimizing Meta (Facebook and Instagram) advertising campaigns, including audience targeting, budget allocation, and performance tracking. Day-to-day tasks include setting up ad accounts and pixels, creating and testing ad creatives and copy, monitoring campaign performance in Ads Manager, and preparing regular reports and insights for internal stakeholders and clients. The role also involves collaborating with marketing strategists, designers, and content teams to align Meta campaigns with broader digital marketing and branding strategies, ensuring campaigns meet defined performance and ROI goals. The Meta Expert will stay current with platform updates, best practices, and policy changes to maintain compliant and effective campaigns.

Qualifications

• Strong expertise in Meta Ads Manager, including campaign setup, audience segmentation, pixel implementation, and conversion tracking.
• Hands-on skills in performance optimization, such as A/B testing, bid and budget management, and analyzing key metrics (CTR, CPC, CPA, ROAS).
• Working knowledge of broader digital marketing practices, including social media marketing, remarketing, and funnel-based campaign strategy.
• Ability to collaborate with creative and content teams to develop effective ad creatives and messaging aligned with brand guidelines.
• Analytical skills with proficiency in using dashboards, spreadsheets, or analytics tools to interpret data and present clear reports.
• Excellent written and verbal communication skills and the ability to explain complex campaign insights in simple terms.
• Relevant experience in managing Meta campaigns for agencies, brands, or consulting firms; experience in consulting or marketing services is an advantage.
• Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
• Ability to work on-site in Ahmedabad, manage multiple projects, and meet deadlines in a fast-paced environment.