Meta Ads Specialist

Job Description

Company Overview IDIGITALPRENEUR is a leading digital university, empowering learners across four nations with world-class, skill-based education. We deliver cutting-edge courses designed to help individuals master in-demand skills and become industry specialists. As we continue to grow, we are looking for a dynamic Meta Ads Specialist to join our team and contribute to our mission of transforming education globally. Role Responsibilities Develop and implement effective Meta ad campaigns to achieve Organisation's objectives. Utilize social media platforms for targeted audience engagement. Conduct comprehensive market research to identify trends and opportunities. Monitor, analyze, and report on campaign performance metrics. Optimize campaigns based on A/B testing results and feedback. Create compelling ad copy that aligns with brand messaging. Collaborate with the creative team to develop visual assets for campaigns. Maintain strong relationships with stakeholders to understand their needs. Stay updated with the latest industry trends and advertising strategies. Manage multiple accounts while ensuring timely delivery of projects. Assist in budget management and allocation for ad spend. Provide recommendations for campaign improvements based on analytics. Foster a data-driven culture through insights and analytics reporting. Participate in team meetings to align on strategies and objectives. Prepare presentations and proposals for client pitches and reviews. Qualifications Bachelor's degree in Marketing, Business, or related field. 3+ years of experience in digital marketing with a focus on Meta advertising. Proven track record of managing successful ad campaigns. Strong analytical skills with a data-driven approach. Excellent verbal and written communication skills. Experience with advertising tools and platforms such as Facebook Ads Manager. Ability to think creatively and strategically. Strong organizational skills with attention to detail. Experience in client-facing roles and relationship management. Familiarity with SEO and SEM practices. Knowledge of design tools like Canva or Adobe suite is a plus. Ability to work independently and as part of a team. Adaptability to fast-paced work environments. Continuous learner with a passion for digital marketing. Adequate knowledge of budgeting and ROI calculations. Previous experience in a similar role will be an advantage. Skills: digital marketing,advertising,campaigns,a/b testing