Meta Ads Expert

Company Description

ISUREMEDIA is a results-driven website development agency specializing in empowering entrepreneurs, business coaches, consultants, and small business owners to build successful online platforms. With over 8 years of industry expertise, we offer services such as custom website development, integrated marketing automation solutions, and designing effective sales funnels. Our global partnerships have led to over 500 successful projects that emphasize efficient marketing automation and digital growth strategies. At ISUREMEDIA, we strive to provide tailored solutions for businesses to thrive online while delivering high-quality and innovative digital services.

Role Description

This is a full-time Meta Ads Expert role based on-site in Haldwani. The Meta Ads Expert will be responsible for managing Facebook and Instagram advertising campaigns, analyzing performance data, and optimizing campaigns to meet marketing objectives. The role requires collaboration with the marketing team to develop strategies, create engaging ad creatives, run A/B tests, and generate performance reports. By staying up to date on industry trends and updates, the Meta Ads Expert will contribute to the success of ongoing and future campaigns.

Responsibilities:

• Campaign Development and Management: You will be responsible for creating and managing PPC campaigns across various platforms, including Google Ads, Bing Ads, and social media platforms like Facebook and LinkedIn.
• Keyword Research and Selection: Identifying relevant keywords that align with business goals and target audience is crucial. This involves using keyword research tools and analyzing data to determine which keywords are most effective.
• Ad Copywriting: Creating engaging and persuasive ad copy that attracts clicks and drives conversions is a key skill.
• Campaign Optimization: Continuously monitoring and analyzing campaign performance, making adjustments to improve metrics like click-through rate (CTR), conversion rate, and return on investment (ROI).
• Data Analysis and Reporting: Tracking and reporting on campaign performance data to identify trends, insights, and areas for improvement.
• Landing Page Optimization: Working with web developers or designers to optimize landing pages to ensure they provide a positive user experience and drive conversions.
• Collaboration: Google ads Specialists often collaborate with other marketing team members, such as content marketers, SEO specialists, and web developers, to ensure all efforts are aligned and working together.
• Staying Up-to-Date: Stay informed about new technologies, platforms, and best practices.

Requirements

• Graduate in any field.
• 2-4 years experience in similar role or Digital marketing field.
• Analytical skills: Ability to analyze data, identify trends, and make data-driven decisions.
• Digital marketing knowledge: Understanding of PPC principles, SEO, and social media marketing.
• Communication skills: Ability to communicate effectively with clients, and team members.
• Problem-solving skills: Ability to identify and resolve issues that may arise during campaign development and implementation.
• Technical skills: Familiarity with PPC platforms (e.g., Google Ads, Facebook Ads) and analytics tools (e.g., Google Analytics).
• Creative skills: Ability to write compelling ad copy and create visually appealing advertisements.