Marketing Technology-Associate-Bangalore

At PwC, our people in customer consulting specialise in providing consulting services focused on customer-related strategies and initiatives. These individuals analyse client needs, develop customer-centric solutions, and offer guidance and support to help clients enhance their customer experience and drive business growth. In customer marketing at PwC, you will specialise in providing consulting services focused on customer-centric marketing strategies. You will analyse customer behaviour, develop targeted marketing campaigns, and offer guidance and support to help clients optimise their marketing efforts, improve customer engagement, and drive revenue growth.

The Opportunity

When you join PwC Acceleration Centers (ACs), you step into a pivotal role focused on actively supporting various Acceleration Center services, from Advisory to Assurance, Tax and Business Services. In our innovative hubs, you’ll engage in challenging projects and provide distinctive services to support client engagements through enhanced quality and innovation. You’ll also participate in dynamic and digitally enabled training that is designed to grow your technical and professional skills.

As part of the Marketing Technology team you support the implementation and optimization of innovative marketing strategies through advanced technology platforms. As an Associate you focus on learning and contributing to client engagements while developing your skills in a fast-paced environment, collaborating with cross-functional teams to deliver impactful solutions that drive customer engagement and revenue growth.

Responsibilities

• Assist in the development and execution of marketing technology strategies
• Collaborate with clients to understand their marketing needs and objectives
• Conduct research to identify trends and insights in customer behavior
• Support the creation of marketing materials and campaigns
• Analyze data to evaluate the effectiveness of marketing initiatives
• Work with team members to enhance client engagement and satisfaction
• Participate in brainstorming sessions to generate innovative ideas
• Maintain awareness of industry developments and practices
  
  

What You Must Have

• Bachelor's Degree
• 1 year of experience
• Oral and written proficiency in English required
  
  

What Sets You Apart

• MBA in Marketing, Strategy, Analytics
• B.Tech/BE in Engineering, Technology, or related field
• Demonstrating strategic thinking in marketing technology
• Possessing hands-on experience with marketing platforms
• Utilizing data platforms for customer lifecycle strategy
• Analyzing customer data to identify key segments
• Collaborating with cross-functional teams for marketing solutions
• Excelling in communication and stakeholder management