Marketing Specialist

The Marketing Specialist is a hands-on execution role responsible for driving all property-level marketing campaigns and serving as the primary brand ambassador for an assigned portfolio of properties and hotel brands (Best Western, Hilton, Choice, IHG, Wyndham, Marriott).

• Create content for social media, to be reviewed by the Team Lead.
• Create content for websites, including blogs, landing pages, etc.
• Coordinate and implement email marketing, reviewed by the Team Lead
• Audit and coordinate updates to all listings for name, branding, hours, etc. Critical for local SEO.
• Coordinate photoshoots and communicate up to Team Lead to attend.
• Minor website updates, including content/image swaps on existing pages, pop-ups, etc.
• Manage design requests and collaborate with Designer for requested items for assigned properties
• Deployment of campaign materials once approved, including:
• Curacity
• Koddi/Travel Ads
• Facebook/Instagram paid ads
• Social media posts – work with Team Lead to review
• Brand Ambassador
• Proactively and thoroughly research and document all current marketing initiatives (promotions, standards, campaigns) and programs offered by assigned brands.
• Document all funding matches and actively track, manage, and take advantage of any other relevant programs the brands are currently pushing or offering.
• Assistance with due diligence in set up, gaining access, etc.

Must have

• Min of 5 years of marketing experience
• Fluent in English - Speaking and Writing
• Provide a portfolio of work for US companies
• Design items, collateral, digital posts and campaigns...

Timings

• 2:30 PM - 10:30 PM (US Shift) (IST)
• Weekend and US Holidays

Salary

• 12 LPA Max