Marketing Officer (2-4 years end-to-end experience)

Branding & Marketing Officer

Bhubaneswar (On-site)

2–5 years (Food, FMCG, D2C, Hospitality, Healthcare, or Consumer brands preferred)

₹30,000 – ₹40,000 per month (Based on experience & execution capability)

Full-time

Kefilo is a food-tech startup focused on building healthy versions of everyday Indian food through cloud kitchens, meal programs, in-house food products, and B2B food solutions for gyms, hospitals, and institutions.

We are building a real food business, not just a social media brand.

We are looking for a Branding & Marketing Officer who can own marketing end-to-end — from brand positioning and demand generation to sales support and on-ground execution.

This role is for someone who understands that marketing = branding + leads + revenue, not just posts and creatives.

• Own Kefilo’s brand voice, messaging, and visual consistency
• Define how Kefilo is positioned across food, health, and wellness
• Ensure all communication reflects product truth and delivery capability

• Plan and execute social media, content, and basic performance campaigns
• Drive inbound leads for meals, subscriptions, and B2B partnerships
• Coordinate with designers, freelancers, and interns if required

• Work closely with founders and operations to convert leads into customers
• Create sales collaterals: menus, pitch decks, brochures, WhatsApp creatives
• Support B2B sales conversations with gyms, hospitals, and institutions

• Execute offline activations, sampling, and local partnerships
• Coordinate with delivery partners, kitchens, and vendors
• Represent Kefilo in meetings, demos, and pilot programs

• Track leads, conversions, CAC, repeat orders, and campaign performance
• Collect customer feedback and feed insights back into product & pricing
• Continuously optimise marketing efforts based on real data
  

• Not a social media-only role
• Not a creative-only branding role
• Not an agency-style execution job

This is an ownership role with business accountability.

• 2–5 years of hands-on experience in branding, marketing, or growth
• Exposure to food, FMCG, hospitality, healthcare, or D2C brands
• Comfortable handling both strategy and execution
• Strong communication, coordination, and problem-solving skills
• Willing to work on-ground and take responsibility
  

• High ownership and visibility
• Direct impact on revenue and brand building
• Opportunity to grow into Marketing Lead / Growth Head
• Work closely with founders in a fast-growing startup