Marketing Manager (User Acquisition Manager)

About us

We are one of India’s most exciting & fast-growing mobile gaming companies. Founded in 2014, and creating a global mobile gaming landscape in partnership with Modern Times Group (MTG), our Vision is to create simple, impactful casual game experiences at a massive scale. Since our inception, we have built a worldwide network of chart-topping games, and powerful tech & analytics infrastructure to turbocharge their growth. Our product portfolio consists of evergreen hits like Daily Themed Crossword, WordTrip, WordJam, WordWars, WordTrek, TileMatch, Jigsaw and many more.

We’re also working on several exciting new games that we can’t wait to bring to players around the world.

Visit us at www.playsimple.in to know more.

Job Description:

Position Summary:

As a Growth/Marketing Manager, you will be a key member of our team tasked with growing our user base and expanding our audience. If you enjoy strategically planning, developing, and executing integrated marketing programs across several platforms (i.e., Facebook, Google, Applovin, and more that will generate the demand, growth, and subsequent acquisition of users across our entire game portfolio, this role will be a great fit for you

What’s required of you:

• Grow our mobile user base and drive traffic through paid advertising
• Work with multiple advertising channels.
• Measure campaign effectiveness, return on marketing spend, performance and campaign ROI.
• Identify new partners, platforms, and optimisation opportunities to drive campaign performance.
• Develop test plans, measure performance, and make recommendations based on testing.
• Partner with the International and Localisation teams to support International advertising as appropriate
• Provide analytical insight into mobile trends and strategise adjustments to increase our audience
• Uncover creative and non-traditional means to capitalise on untapped sources of traffic
• Synthesize external and internal data along with team feedback to develop coherent roadmaps and test plans for growing our player audience
• Build and expand relationships with external partners, publishers, and traffic sources
• Manage ongoing optimisation of the acquisition funnel, including A/B and multivariate testing
• Work effectively across multiple internal teams (product, creative, engineering, etc.) to deliver successful end-to-end campaign definition, development and execution

Qualifications and Skills Required:

• Intuitive grasp of data and strong with Excel.
• Genuine interest in social, gaming, analytics and advertising is a must.
• Analytical and data-focused with experience in mobile analytics and optimisation.
• Proactive, energetic self-starter who thrives on getting things done
• Exceptional communications skills: written, verbal, and presentation abilities
• SQL and/or Programming Experience is a plus.