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Marketing Manager (solar)

Actively Reviewing the Applications

CAREER BLOC

India, Delhi Full-Time On-site

Posted 4 hours ago • Apply by May 6, 2026

Job Description

Primary Title: Marketing Manager - Solar Energy

Role & Responsibilities

Develop and execute integrated marketing plans for solar products and services to drive qualified leads, pipeline and revenue across target segments (residential, commercial, institutional).
Plan and run performance digital campaigns (SEO, SEM, social ads) and optimize creative, targeting and bids to maximize ROAS and CPL efficiency.
Own brand positioning and content strategy—create product collateral, case studies, website messaging, and sales enablement materials for channel partners and field sales.
Manage CRM-driven lead nurture and marketing-automation workflows to accelerate conversion; align campaigns with sales for SLA-based lead handoffs.
Execute channel and field marketing programs with distributors/partners: co-branded campaigns, events, dealer kits and local demand generation.
Measure campaign performance, report ROI and insights to senior leadership; manage agency/vendors and marketing budget to meet KPIs.

Skills & Qualifications

Must-Have

4–8 years of end-to-end marketing experience with demonstrable success in digital lead generation and revenue growth.
Prior experience in solar, renewable energy, construction or electrical product marketing preferred; comfortable with technical product positioning.
Hands-on expertise in SEO, SEM (Google Ads) and managing paid social channels to drive performance metrics.
Proven experience with CRM-driven campaigns, lead-nurturing workflows and coordinating sales/marketing SLAs.
Strong analytical ability to interpret campaign metrics (CPA, CPL, CAC, LTV) and optimize budgets for ROI.
Experience managing external agencies, creative partners and cross-functional stakeholders on go-to-market execution.

Preferred

Experience with channel/distributor marketing and B2B2C partner enablement in the Indian market.
Familiarity with Indian solar policy, incentive schemes and market dynamics to shape localized campaigns.
Exposure to marketing automation platforms (HubSpot, Marketo) and GA4-driven analytics implementations.

Benefits & Culture Highlights

On-site role with high visibility to leadership and direct impact on go-to-market outcomes.
Fast-growth environment with opportunities for cross-functional ownership and career progression in the renewable energy sector.
Performance-linked incentives, training allowance and collaborative, impact-driven culture.

If you are a data-driven marketing leader passionate about solar and ready to scale demand in a high-growth business, we want to hear from you.

Skills: seo,digital,marketing executive,lead generation,hubspot crm,campaigns,marketing manager,brand positioning,content marketing,solar