Marketing Manager

About Rapido

Founded in 2015, Rapido is India’s leading multi-modal mobility platform. What began with bike taxis has rapidly evolved to include auto-rickshaws, cab-hailing, and peer-to-peer deliveries. Today, Rapido commands a dominant 70% market share in bike taxis, 40% in auto rides, and holds the second-largest position in the cab segment with a 22% share—establishing us as the overall market leader in ride-hailing. With over 4 million rides completed daily and more than 2 billion rides served to date, Rapido operates in 200+ cities and is aggressively expanding toward a presence in 500 cities. In 2024, we proudly achieved unicorn status with a valuation of $1.1 billion. Driven by technology and innovation, we’re expanding into new categories while remaining committed to improving last-mile connectivity and empowering livelihoods at scale.

We are not an option; we are a choice!

Job Summary:

Experience Required:

● 3 –5years of experience in marketing roles in high-growth startups or consumer-facing businesses (mobility, e-commerce, FMCG, tech platforms, etc.).

●Proven track record of designing and executing impactful marketing campaigns with measurable outcomes.

●Prior experience in managing vendors, local partnerships, and executing city-level marketing initiatives is a plus.

Roles & Responsibilities:

●Conduct market research to understand user triggers and barriers for key use-cases and categories.

●Scope, conceptualize, and execute city-specific marketing initiatives to drive First Time Users (FTUs) and Monthly Transacting Users (MTUs).

●Identify city-level trends and opportunities for innovative brand activations and promotions.

●Establish and manage strategic partnerships with local stakeholders such as metro authorities, transit hubs, tech parks, NGOs, and traffic police.

●Drive visibility and brand awareness through PR-led initiatives in collaboration with local government bodies and organizations.

● Manage vendor relationships end-to-end—from onboarding to execution and performance tracking.

●Track, measure, and optimize marketing initiatives to ensure high ROI and alignment with city growth targets.

Key Performance Indicators (KPIs):

● FTU and MTU growth driven by marketing activities

●Number and impact of new marketing initiatives launched

●Partnerships leveraged and scaled for business use-cases

●Brand visibility and awareness uplift in target zones

Key Skills:

●Strong understanding of marketing fundamentals, consumer behavior, and local market dynamics

●Marketing strategy, campaign execution, and brand activation planning

●Market research, user insight generation, and VoC analysis

●Analytical skills to evaluate marketing impact, ROI, and performance tracking

●Problem-solving mindset with bias for action and execution excellence

●Creativity and innovation in marketing execution

●Stakeholder, partner, and vendor management—including NGOs, government bodies, and PR liaisons

●Account management and collaboration with external partners

●Project management and cross-functional collaboration

●Strong communication, negotiation, and interpersonal skills

Educational Qualifications:

●Bachelor’s degree in Marketing, Business, Communications, or a related field from a Tier 1/Tier 2 institute.

●MBA or equivalent postgraduate degree with specialization in Marketing, Strategy, or Brand Management is preferred.