Marketing Manager Pharma

Marketing Manager - Pharma Formulations (Hyderabad Launch Project) -

Job Description: We are an established pharmaceutical manufacturer specializing in high-demand generics, currently supplying across multiple states. We are now launching a focused marketing project exclusively for Hyderabad and Secunderabad markets with strong potential in chronic therapy segments.

Key products include:

• Tenofovir Alafenamide (TAF) and combinations

• Tenofovir Disoproxil Fumarate (TDF) 300 mg

• Entecavir 0.5 mg & 1 mg

• Apixaban Tablets

• Vonoprazan Tablets

We are looking for a dynamic, hands-on Marketing Manager to single-handedly drive this local launch and growth. This is a high-impact, entrepreneurial role ideal for someone with pharma marketing experience who thrives in independent execution.

Key Responsibilities

• Develop and execute a localized marketing strategy for Hyderabad/ Secunderabad to achieve sales targets in antivirals (HIV/Hep B), anticoagulants, and gastro segments.

• Build and manage relationships with key distributors, wholesalers, chemists, and stockists in the twin cities.

• Engage with healthcare professionals (doctors - Infectious Disease, Cardiology, Gastroenterology) through field visits, CMEs, product presentations, and sample distribution.

• Handle end-to-end promotion: planning doctor meets, hospital tie-ups, local campaigns, digital promotions (WhatsApp groups, targeted ads), and branding activities.

• Monitor competitor activities and adjust tactics for competitive edge.

• Track prescriptions, sales performance, stock movement, and report monthly metrics to management.

• Coordinate with our manufacturing team for timely supply and resolve any market issues.

• Achieve quarterly/annual sales targets through proactive grassroots marketing.

Candidate Profile / Requirements:

• Graduate (preferably B.Sc / B.Pharm) + MBA in Marketing / Pharma Marketing (preferred).

• 4-8 years of experience in pharmaceutical marketing/sales, ideally in generics for HIV/antivirals, cardiovascular (anticoagulants), or gastroenterology segments.

• Proven track record of handling territory independently or as a key field/marketing executive in Hyderabad/ Telangana.

• Strong local network with distributors, chemists, and doctors in Hyderabad/ Secunderabad is highly desirable.

• Excellent communication, negotiation, and relationship-building skills.

• Self-motivated, result-oriented, and comfortable working single-handedly with minimal supervision.

• Willing to travel extensively within Hyderabad/ Secunderabad.

• Knowledge of regulatory compliance (e.g., UCPMP guidelines) in pharma promotion.

Key Skills

• Pharma Marketing

• Territory Management

• Doctor / HCP Engagement

• Distributor Management

• Sales Target Achievement

• Competitive Analysis

• Digital Marketing Basics (Google Ads, WhatsApp Business)

• MS Office / CRM tools

Interested please apply.