Marketing Manager ? Paid Ads & HubSpot Automation

Job Description

We?re looking for a performance-driven Marketing Manager to lead our paid media and marketing automation initiatives. The ideal candidate will have hands-on experience running high-performing paid campaigns, managing ABM programs, and leveraging HubSpot automation, including dashboards and reporting to drive lead generation and revenue growth. Key Responsibilities: ? Plan, execute, and optimize paid advertising campaigns across Google Ads, LinkedIn, Meta, and other relevant channels. ? Develop and manage HubSpot marketing automation workflows for lead nurturing, scoring, and segmentation. ? Design and execute targeted ABM campaigns using prospect intelligence and intent data. ? Manage and optimize email marketing strategies to improve engagement and conversion rates. ? Track and analyze campaign performance, providing actionable insights to maximize ROI. ? Build dashboards and reports in HubSpot, Google Analytics, and relevant tools for performance analysis. ? Manage budgets effectively to ensure optimal allocation across campaigns. ? Conduct A/B testing on ads, landing pages, and email campaigns for continuous improvement. ? Stay updated on digital marketing trends, automation advancements, and industry best practices. Requirements: ? Bachelor?s degree in Marketing, Business, or related field. ? 4?5 years of experience in B2B or SaaS marketing with proven expertise in paid advertising and HubSpot automation. ? Strong knowledge of ABM strategy, audience segmentation, and multichannel campaign execution. ? Proficiency in HubSpot Marketing Hub ? workflows, automation, lead scoring, and reporting. ? Hands-on experience with Google Ads, LinkedIn Ads, and campaign optimization. ? Strong email marketing experience, including automation, personalization, and deliverability best practices. ? Excellent analytical, reporting, and project management skills. Tools & Platforms: HubSpot Marketing Hub Clay knowledge (preferred) LinkedIn Ads & LinkedIn Sales Navigator Google Ads & Google Analytics ZoomInfo or similar data enrichment platforms Meta Ads Manager Email marketing tools and campaign dashboards Preferred Skills: ? Experience with CRM integration or revenue operations. ? HubSpot and Google Ads certifications. ? Familiarity with SEO, retargeting, and lead lifecycle management. What We Offer: ? Collaborative and growth-driven environment. ? Learning and professional development opportunities. ? Exposure to advanced marketing automation and ABM strategy.