Marketing Manager

Job Title: Marketing Manager

Company: Medigrad

Location: Jasola, New Delhi

Industry: Medical Education / EdTech

About Medigrad

Medigrad is a leading platform offering online blended skill enhancement programs for MBBS graduates and postgraduate doctors. Our mission is to bridge the gap between theoretical knowledge and practical clinical skills through high-quality, industry-relevant medical education programs.

We are looking for a dynamic and strategic Marketing Manager who will lead our marketing initiatives and help expand Medigrad’s reach among doctors across India and globally.

Key Responsibilities:

Digital Marketing

• Plan, execute, and optimize digital marketing campaigns across Google, Meta, LinkedIn, and other platforms.
• Manage paid advertising campaigns to generate high-quality leads.
• Track performance metrics such as CAC, CPL, ROI, and conversion rates.

Brand Strategy & Positioning

• Develop and strengthen the Medigrad brand within the medical education ecosystem.
• Ensure consistent brand messaging across all platforms and marketing materials.
• Work on brand awareness campaigns targeting MBBS graduates and PG doctors.

Social Media Management

• Oversee social media strategy across LinkedIn, Instagram, Facebook, and YouTube.
• Plan content calendars including educational content, student success stories, and program promotions.
• Grow community engagement among healthcare professionals.

Content & Campaign Management

• Collaborate with internal teams to create impactful marketing content (videos, posts, blogs, webinars, email campaigns).
• Plan and execute product launches, program campaigns, and webinars.

Lead Generation & Funnel Optimization

• Develop strategies to drive qualified leads for Medigrad programs.
• Optimize landing pages and marketing funnels to improve conversion rates.

Analytics & Reporting

• Monitor campaign performance using tools like Google Analytics, Meta Ads Manager, etc.
• Provide regular reports and insights to leadership on marketing performance.

Cross-Functional Collaboration

• Work closely with admissions, academic, and product teams to align marketing strategies with business goals.

Qualification:

• Bachelor’s or Master’s degree in Marketing, Business, or related field.
• 3–7 years of experience in marketing, preferably in EdTech, Healthcare, or Education sector.
• Strong understanding of digital marketing, performance marketing, and brand building.
• Experience managing social media and content marketing strategies.
• Analytical mindset with ability to track and optimize campaign performance.

Preferred Skills:

• Experience marketing professional education or healthcare courses.
• Familiarity with marketing automation, CRM tools, and lead nurturing.
• Strong communication and storytelling skills.

Why Join Medigrad:

• Opportunity to impact the careers of thousands of doctors.
• Work in a fast-growing healthcare EdTech environment.
• High ownership and leadership exposure.

Interested candidates can apply via LinkedIn or email their CV to:

[email protected]

Website: www.medigrad.com