Marketing Manager

Actively Reviewing the Applications

LUXASIA

On-site

Posted 3 weeks ago • Apply by May 26, 2026

Job Description

Key Responsibilities

Job Summary

Marketing Manager is responsible for the communication and maintenance of global brand values, aligning market and brand strategies, providing a clear vision and position to the brand, and keeping track of business performance, opportunities and threats. The marketing manager also acts as the direct contact for all commercial and marketing activities with both retailers and the brand.

Brand Strategy

Plan, develop and implement marketing strategies in the market to achieve the designated brand's objectives
Have an acute awareness of brand principles and communicate same to all clients/retailers
Co-ordinate with Marketing/Commercial team on all aspects of planning, budgeting, and implementation of events/PR/Media activities
Recommend wholesale/retail prices for the designated brands/products as per market requirements, keeping in mind the competition
Planning and execution of Marketing plans including ATL and BTL activations as per the brand guidelines

Commercial

Responsible for preparing and achieving brand P&L
Retain and expand distribution as per brand guidelines. Ensure good placements of brands across physical retail stores
Manage and execute brands across online platforms as per brand guidelines
Monitor the competition in the regions in terms of ATL/BTL activations, pricing analysis, product comparisons Etc
Working alongside the demand planning on product ordering and forecasting
Preparing and controlling A&P budgets & spends, negotiating with the brand for overspends
Work alongside the brand trainer to impart brand/product/sales knowledge to the sales team
Negotiate prices with suppliers to retain maximum gross margins and remain competitive in the market

Client Relationship:

Create a rapport with each client in order to sustain good working relations
Ensure that all clients have sufficient and applicable tools as per principle to optimize sell out
Preparation of marketing calendar and alignment with retailers on the product launches/Marketing plans
Negotiate and decide on the visibility across all retail channels as per the A&P Budgets

Reporting:

Compile the business review elements to be discussed periodically with the brand owner
Support the country managers/commercial manager on monthly group reports