Marketing Manager – Inbound Marketing & Demand Generation

Marketing Manager – Inbound Marketing, Demand Generation 

Location: Hyderabad (Onsite)

Experience: 3–5 Years

Industry: B2B Marketing | SaaS | Technology

About The Smarketers

The Smarketers is a full-service B2B marketing agency that helps technology and industrial businesses accelerate growth through Inbound Marketing, Demand Generation, Account-Based Marketing (ABM), RevOps & MarTech, Website Development, and AI-powered marketing solutions.

We partner with startups, mid-market companies, and global enterprises across IT Services, SaaS, System Integrators, Cybersecurity, Manufacturing, Industrial Automation, Telecom, Healthcare & Life Sciences, helping them build a predictable pipeline, accelerate revenue, and drive measurable business outcomes.

At The Smarketers, we believe great marketing combines strategy, creativity, technology, and data. As AI reshapes the marketing landscape, we're continuously evolving how we work by combining strong marketing fundamentals with AI, automation, and modern marketing technologies to deliver better results for our clients.

About the Role

We're looking for a Marketing Manager with strong expertise in Inbound Marketing who can build and scale modern B2B demand generation programs while supporting strategic Account-Based Marketing (ABM) initiatives.

The ideal candidate understands how to attract, engage, nurture, and convert B2B buyers through content, AEO, GEO, marketing automation, lifecycle marketing, and data-driven campaign optimization. While Inbound Marketing and Demand Generation are the primary focus of this role, you'll also contribute to targeted ABM programs for strategic accounts.

This is a high-ownership role for someone who enjoys solving problems, working across multiple client accounts, collaborating with cross-functional teams, and delivering measurable business impact.

You'll thrive in this role if you're passionate about learning, comfortable working in a fast-paced agency environment, confident in leading client conversations, and excited about using AI and automation to improve quality, efficiency, and results.

Key Responsibilities

Inbound Marketing & Demand Generation (Primary)

• Develop and execute inbound marketing strategies that attract, engage, nurture, and convert qualified B2B buyers.
• Build and optimize demand generation campaigns across content, AEO, GEO, email marketing, landing pages, webinars, social media, and organic channels.
• Create and execute lead nurturing programs, lifecycle marketing campaigns, and marketing automation workflows.
• Develop content strategies including blogs, case studies, whitepapers, eBooks, landing pages, webinars, sales enablement assets, and thought leadership content.
• Improve website conversion rates through content optimization, user journey improvements, and conversion rate optimization (CRO).
• Partner with Sales and RevOps to improve lead quality, MQL-to-SQL conversion, pipeline generation, and revenue contribution.
• Support AEO-driven content initiatives and improve visibility across modern search experiences, AI-assisted discovery, and relevant industry communities.

Account-Based Marketing 

• Support the planning and execution of targeted ABM campaigns for strategic accounts.
• Define Ideal Customer Profiles (ICP), account segmentation, account prioritization, and personalized engagement strategies.
• Collaborate with Sales to align account-based campaigns with revenue goals.
• Measure account engagement and optimize campaigns based on performance insights.

Marketing Automation & AI

• Build and optimize lead nurturing, lead scoring, segmentation, lifecycle automation, and campaign workflows using HubSpot or similar platforms.
• Leverage AI and automation to improve research, campaign planning, content creation, reporting, documentation, and operational efficiency.
• Identify opportunities to automate repetitive tasks and build scalable marketing processes while maintaining quality and accuracy.

Analytics & Optimization

• Track and optimize key metrics including website traffic, lead generation, MQLs, SQLs, conversion rates, pipeline influence, campaign performance, account engagement, and revenue contribution.
• Build actionable dashboards and provide insights using HubSpot, Looker Studio, Airtable, DashThis, or similar reporting tools.
• Continuously improve campaigns through experimentation, A/B testing, analytics, and business insights.

Client & Project Management

• Manage multiple global B2B client accounts in a fast-paced agency environment.
• Lead client discussions, present recommendations, and build trusted relationships with stakeholders.
• Collaborate closely with Sales, RevOps, Content, AEO, GEO, Paid Media, Design, Development, and Leadership teams to deliver integrated marketing programs.
• Drive projects with ownership, accountability, quality, and timely execution.

What We're Looking For

We're looking for someone who combines strong marketing expertise with curiosity, technology, and ownership.

The ideal candidate will have:

• 3–5 years of experience in B2B Inbound Marketing and Demand Generation.
• Proven expertise in content marketing, AEO, GEO, lead nurturing, lifecycle marketing, conversion optimization, and marketing automation.
• Experience planning and executing multi-channel inbound marketing campaigns that generate measurable pipeline growth.
• Experience supporting or executing Account-Based Marketing (ABM) campaigns is highly preferred.
• Experience working with SaaS, Technology, IT Services, Cybersecurity, Healthcare, Manufacturing, Telecom, or other B2B industries.
• Hands-on experience with HubSpot or similar CRM and marketing automation platforms.
• Familiarity with LinkedIn Ads, Google Ads, email marketing, analytics, and performance marketing.
• Strong understanding of the modern B2B buyer journey and revenue-focused marketing strategies.
• Excellent analytical, communication, presentation, client management, and stakeholder management skills.
• Ability to manage multiple projects and priorities in a dynamic agency environment.

AI & Automation Mindset

We're not looking for marketers who simply use AI tools—we're looking for marketers who know how to combine deep marketing expertise with AI to produce better outcomes.

You'll stand out if you:

• Use AI to improve the speed, quality, and effectiveness of your work.
• Build automations that reduce manual effort and improve consistency.
• Apply critical thinking and marketing expertise to validate AI-generated outputs.
• Continuously explore new AI tools, workflows, and marketing technologies.
• Stay updated with evolving industry trends and best practices.
• Proactively identify better ways of working and contribute to improving internal processes.

Why Join The Smarketers?

• Work with leading global B2B technology companies across diverse industries.
• Lead impactful Inbound Marketing and Demand Generation programs that directly influence business growth.
• Contribute to strategic Account-Based Marketing initiatives for enterprise clients.
• Be part of a collaborative, high-performance agency where ownership, innovation, and continuous learning are valued.
• Work alongside specialists across strategy, RevOps, Content, SEO, Paid Media, Design, Development, and Marketing Technology.
• Get the opportunity to experiment with AI, automation, and modern marketing technologies to shape the future of B2B marketing.
• Accelerate your professional growth through challenging work, meaningful client exposure, and continuous upskilling.

Our Ideal Team Member

We value people who:

• Think strategically and execute with excellence.
• Take ownership and lead with accountability.
• Communicate confidently with clients and internal teams.
• Have a strong Inbound Marketing mindset with a passion for generating measurable business outcomes.
• Understand how ABM complements inbound strategies to accelerate enterprise growth.
• Embrace AI and automation without compromising marketing fundamentals.
• Continuously learn, share knowledge, and adapt to change.
• Thrive in a collaborative, fast-paced agency environment.
• Are passionate about creating win-win outcomes for clients, teammates, and The Smarketers.