Marketing Manager

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Job Description

• Identify, research, and build relationships with relevant influencers, vloggers, content creators, and brand ambassadors.
• Reach out to creators, negotiate collaboration terms, and manage end-to-end influencer partnerships.
• Onboard influencers by communicating campaign objectives, brand guidelines, and content expectations.
• Plan and execute influencer marketing campaigns to increase brand awareness, engagement, and lead generation.
• Generate high-quality leads through influencer collaborations and digital campaigns.
• Build and maintain long-term relationships with influencers, agencies, and creator communities.
• Monitor competitors' influencer activities, content strategies, and industry trends to identify new opportunities.
• Track campaign performance, analyze results, and prepare performance reports with actionable insights.
• Collaborate with influencers and internal teams to create high-quality branded content.
• Review and verify content before publication to ensure accuracy, quality, and compliance with company standards.
• Manage the end-to-end content production process and ensure timely delivery of all content.

Requirements

• Bachelor's degree
• 1–3 years of experience in Influencer Marketing, Content Creation
• Excellent communication and negotiation skills in English and Malayalam.
• Strong understanding of YouTube, Instagram, Facebook, and emerging social media platforms.
• Strong networking and relationship management skills.