Marketing Manager

Job Description

Company Description Healthcare Scan Diagnostics, centrally located in Kolkata, is a state-of-the-art diagnostic center and polyclinic. Equipped with advanced laboratory facilities, the center offers accurate pathology testing, digital X-rays, and cutting-edge ultrasound procedures conducted by experienced radiologists. Specialized services include ECG, NCV, EEG, Echocardiography, and PFT, alongside clinics in Neurology, Cardiology, Orthopedics, and other medical specialties. With a focus on patient well-being, the center also provides dermatology treatments, cosmetic procedures, and wellness services through a team of qualified and dedicated healthcare professionals. Role Description This is a full-time, on-site role based in Kolkata for a Marketing Manager at Healthcare Scan Diagnostics. Responsibilities include developing and implementing marketing strategies, organizing promotional campaigns, analyzing market trends, and driving brand growth. The role involves coordinating with internal teams and external vendors to enhance visibility and promote services effectively. The Marketing Manager will also oversee digital marketing initiatives, monitor key performance metrics, and identify opportunities for business growth. Qualifications Proven skills in Marketing Strategy, Campaign Development, and Brand Management Strong knowledge of Digital Marketing, Social Media Management, and SEO Effective Communication, Analytical Thinking, and Problem-Solving skills Proficiency in Data Analysis, Market Research, and Report Generation Familiarity with healthcare or diagnostic center marketing is preferred Proficiency in CRM tools and marketing automation platforms is beneficial Bachelor's degree in Marketing, Business Administration, or a related field Ability to work collaboratively, meet deadlines, and adapt to dynamic demands