Marketing Head - Opthal

Job Title

Marketing Head - Opthal

Location:

Mumbai

At Sun Pharma, we commit to helping you “Create your own sunshine”— by fostering an environment where you grow at every step, take charge of your journey and thrive in a supportive community.

Are You Ready to Create Your Own Sunshine?

As you enter the Sun Pharma world, you’ll find yourself becoming ‘Better every day’ through continuous progress. Exhibit self-drive as you ‘Take charge’ and lead with confidence. Additionally, demonstrate a collaborative spirit, knowing that we ‘Thrive together’ and support each other’s journeys.”

Key Responsibilities

Job Summary: We are seeking a highly motivated and experienced individual to join our team as a Marketing Manager. He/she will be responsible for developing and executing strategic marketing plans for assigned brands and countries within the company. The role requires a. The ideal candidate should have a proven track record in pharmaceutical marketing, excellent communication skills, and a growth mindset.

Key Decisions And Authority Limits

• developing and executing strategic marketing plans and analytical skills
• deep understanding of consumer/stakeholder insights, strong campaign management skills. Experience in developing and executing marketing campaigns across various channels, including digital platforms
• Strong leadership abilities and a collaborative mindset – be able to collaborate with cross-functional teams and external agencies
• Strong project management skills, with the ability to manage multiple projects and meet deadlines
  
  

Major Responsibilities

• Formulating long term / short term strategic plans, budgets to enhance sales, conducting negotiations & marketing operations thereby achieving increased sales growth across region.
• Exploring & developing new markets for promoting the products; conducting competitor analysis by keeping abreast of market trends & competitor to achieve market share metrics.
• Driving sales initiatives & achieve desired targets with overall responsibility of return on investment and exploring marketing avenues to build customer preference and drive volumes.
• Analysing AIOCD, CMARC data of product and category and preparing tactical plans.
• Preparing marketing strategies for promoting various Pharma Products in accordance with the plans of company.
• Conceptualising and implementing sales promotional activities as a part of brand building & market development effort.
• Identifying the opportunities for market share growth.
• Provide direction, motivation to field sales team for ensuring optimum performance.
• Ensuring marketing strategy implementation.
• Conducting meetings, Product launches, organizing CMEs.
• Building and strengthening relationships with key accounts, medical fraternity, opinion leaders, thereby ensuring high customer satisfaction by providing complete product support.
• Planning individual / team goals to achieve pre -set targets within time, quality & cost parameters.
  
  

Job Requirements

Educational Qualification

B. Pharma + MBA - Marketing OR Pharma. Management

Experience

14+ years of experience in Pharma Marketing

Additional Skills

• Strong strategic thinking and analytical skills, with the ability to translate insights into actionable marketing plans.
• Experience in developing and executing marketing campaigns across various channels, including digital platforms
• Knowledge of performance marketing and ability to measure and analyze marketing ROI
• Excellent communication and presentation skills, with the ability to influence and collaborate with internal and external stakeholders
• Familiarity with pharmaceutical marketing regulations and compliance guidelines
• Ability to adapt to a fast-paced and dynamic environment
• Strong leadership abilities and a collaborative mindset
• Ready for domestic travel for 7-10 days at a stretch
  
  

Your Success Matters to Us

At Sun Pharma, your success and well-being are our top priorities! We provide robust benefits and opportunities to foster personal and professional growth. Join us at Sun Pharma, where every day is an opportunity to grow, collaborate, and make a lasting impact. Let’s create a brighter future together!

Disclaimer: The preceding job description has been designed to indicate the general nature and level of work performed by employee within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees as assigned to this job. Nothing herein shall preclude the employer from changing these duties from time to time and assigning comparable duties or other duties commensurate with the experience and background of incumbent(s).