Marketing Head – Generics (Pharma / FMCG / CPG)

Job Title: Marketing Head – Generics

Job Summary:

We are looking for an experienced and dynamic Marketing Head to lead our Generics portfolio. The ideal candidate must have mandatory experience in either the Generics pharmaceutical segment or FMCG / CPG industry. The role requires strong expertise in brand strategy, portfolio management, and driving sustainable growth within the Generics segment.

Principal Tasks & Responsibilities:

1. Marketing Mix Development & Deployment

• Analyze the Indian Pharmaceutical Market (IPM) across therapies, customer segments, and evolving market dynamics with a medium to long-term perspective
• Identify and recommend strategic opportunities across therapy areas and specialty segments aligned with organizational vision
• Develop, implement, and optimize a robust marketing mix for the Generics portfolio
• Drive high-quality business opportunities through strong marketing strategies and execution excellence

2. Strategy Design & Execution

• Assess market conditions to forecast sales, demand, and market share growth
• Develop short-term, mid-term, and long-term marketing plans with continuous market feedback
• Design and execute marketing strategies across therapy segments to strengthen brand performance and portfolio growth
• Drive lifecycle management including brand building, line extensions, and portfolio optimization
• Monitor and evaluate investments through ROI-driven decision-making
• Implement innovative strategies to expand market presence and prescription base
• Strengthen growth of key and secondary brands while optimizing low-performing products
• Develop and execute effective pricing strategies to enhance profitability and contribution margins
• Manage the portfolio across lifecycle stages using structured frameworks (e.g., BCG matrix)
• Lead integrated marketing communication initiatives tailored to different customer segments
• Ensure effective customer segmentation and clear product differentiation
• Drive execution excellence through close collaboration with Field Force, including joint field work (18–20 days per quarter)
• Train and enable Field Force for effective campaign execution and messaging
• Continuously monitor execution effectiveness and optimize at key milestones

3. Customer & Market Development

• Develop and implement strong KOL (Key Opinion Leader) engagement strategies and build a robust stakeholder network
• Participate in key industry forums to influence decision-makers and strengthen brand positioning
• Track competitor activities and deploy proactive strategies to mitigate risks and capture opportunities

4. Team Leadership

• Lead, mentor, and guide a team of Therapy Heads (GPMs) and Product Managers
• Ensure alignment of team efforts with business objectives including market share, growth, and profitability
• Build a high-performance, agile, and accountable marketing team

5. Budget & Operational Excellence

• Manage budgets effectively to ensure optimal utilization of resources and maximize ROI
• Drive cost efficiency while maintaining high-impact marketing initiatives
• Ensure strong coordination with supply chain to maintain optimal inventory levels and uninterrupted product availability

Key Requirements:

• Mandatory experience in Generics Pharmaceutical or FMCG / CPG Marketing
• Strong leadership and team management experience
• Strategic thinking with strong execution capabilities
• Excellent communication and stakeholder management skills

Experience: [10+ Years]

Qualification: B.Pharm / MBA (Marketing)

How to Apply:

Interested candidates can share their CV at [email protected]