Marketing Executive

Guidance Plus Educational Services is a leading study abroad consultancy based in Kochi, supporting learners who wish to pursue education in overseas destinations. The organization recruits students to a wide range of countries, including the UK, Germany, Ireland, France, New Zealand, Australia, and Dubai. Known for its expertise in international admissions, Guidance Plus is frequently chosen by aspiring learners seeking reliable guidance on overseas education.

Role Description The Marketing Executive role is a full-time, on-site position based in Calicut. The individual in this role will plan and execute marketing activities to promote Guidance Plus Educational Services to prospective learners and their families. Day-to-day responsibilities include conducting market research, developing marketing campaigns, coordinating promotional events, and supporting sales initiatives. The Marketing Executive will create and manage content across various channels, maintain relationships with educational institutions and partners, and track campaign performance. This role also involves engaging with inquiries, providing clear information about services, and contributing to strategic marketing plans to enhance brand visibility and lead generation.

Qualifications

• Strong skills in Market Planning and Marketing to design, implement, and evaluate effective campaigns.
• Ability to conduct Market Research to understand trends, competitors, and learner needs.
• Excellent Communication skills to interact with prospective learners and institutional partners.
• Demonstrated Sales skills to convert inquiries into admissions and support business growth.
• Experience in education, consultancy, or service-based industries is an advantage.
• Proficiency in digital marketing tools, social media platforms, and basic data analysis is beneficial.