Marketing Executive

Company: EventIron

Location: India

Type: Full-Time

Experience: 6 Months – 2 Years

EventIron is a growing MarTech and SalesTech services company that helps businesses get more value from their technology stack through the right mix of people, process, technology, and data. We work across areas such as marketing automation, CRM, event tech, integrations, and digital operations.

We are looking for a proactive and results-oriented Marketing Executive to join our team. This role is ideal for a professional with 6 months to 2 years of experience in B2B marketing, digital marketing, content, or brand building, who is ready to independently own and execute marketing activities rather than just assist with them.

The Marketing Executive will work closely with internal teams to drive EventIron’s marketing initiatives across social media, website, blogs, and email marketing — taking ownership of planning, execution, and performance reporting in a fast-paced environment.

• Own and grow EventIron’s social media presence, especially on LinkedIn and other relevant platforms
• Coordinate with internal team members to gather content ideas, updates, achievements, and campaign inputs
• Plan and create social media captions, post copies, and content calendars
• Schedule, publish, and manage the day-to-day social media posting cadence
• Track post performance, analyze what’s working, and adjust strategy accordingly

• Work with internal subject matter experts to gather inputs for blogs, articles, and thought leadership content
• Draft, edit, and format blogs for the website with minimal supervision
• Own the content publishing calendar and ensure timely delivery
• Repurpose blog content into social media posts, email snippets, and website updates

• Manage and update website content including blogs, service pages, announcements, and other marketing content
• Coordinate with internal stakeholders or external web support as needed
• Review website pages for content freshness, accuracy, formatting, and consistency
• Recommend and help implement improvements to keep the website engaging and up to date

• Draft and execute marketing emails, newsletters, and campaign content
• Own email campaign execution end-to-end in coordination with the internal team
• Manage list segmentation, content formatting, and campaign tracking
• Monitor and report on email performance metrics such as opens, clicks, and engagement

• Work closely with leadership and internal teams to gather information, align timelines, and drive tasks to closure
• Follow up with relevant team members to ensure marketing deliverables move on time
• Maintain and update the marketing activity tracker and content calendar independently
• Support other branding, campaign, and communication tasks as needed

• 6 months to 2 years of relevant experience in marketing, preferably B2B or MarTech/SaaS
• MBA or Bachelor’s degree in Marketing or a related field preferred
• Strong written and verbal communication skills
• Solid working knowledge of social media platforms and digital marketing practices
• Demonstrated experience in content writing, branding, or B2B marketing
• Organized, detail-oriented, and able to coordinate with multiple stakeholders independently
• Comfortable working in a collaborative team environment
• Working knowledge of website content management systems, email marketing tools, Canva, or social media scheduling tools
• Familiarity with LinkedIn marketing, blog publishing, or SEO basics is a strong plus

• A self-starter who takes ownership and needs minimal hand-holding
• Someone who can independently convert ideas and inputs into structured marketing output
• A person who can work with internal teams patiently and effectively to get tasks completed
• Someone with creativity, consistency, and strong follow-through

• Ownership of end-to-end B2B marketing execution and brand building
• Direct exposure to leadership and cross-functional teams
• Growing hands-on experience in content marketing, social media, email marketing, and website management
• The opportunity to grow into a senior marketing role within a growing MarTech business