Marketing Executive

Company Description

The AISSMS College of Engineering, Pune, established in 1992, is a co-educational institute affiliated with the University of Pune. It offers AICTE-approved programs leading to a Bachelor of Engineering (BE) degree in eight engineering streams and Master of Engineering (ME) degree in seven streams. The institution is committed to providing quality education and fostering innovation in engineering and technology. It aims to prepare students for leadership roles in their respective fields and contribute to societal development.

Job Title: Marketing Executive

Department: Water & Wastewater Management Training Programme

Organization: AISSMS College of Engineering

Reporting To:

• Head – AISSMS Central Media & Marketing Department
• Course Coordinator – Water & Wastewater Management Programme

Role Overview

We are looking for a dynamic and result-oriented Marketing Executive to drive admissions, industry outreach, and brand visibility for the Water & Wastewater Management Training Programme. This role requires a mix of digital marketing, fieldwork, and direct lead conversion, making it ideal for someone who is proactive and comfortable working both on-ground and strategically. This is a full time work from office role where the candidate will have to go out for field visits.

Key Responsibilities

1. Content Planning & Execution

• Develop and manage a monthly content calendar across digital platforms (social media, website, campaigns).
• Coordinate with internal teams and agencies for content creation and timely execution.
• Ensure consistency in messaging aligned with the programme’s goals.

2. Lead Management & Conversion

• Handle inbound leads through calls and follow-ups.
• Counsel prospective candidates and guide them through the admission process.
• Maintain proper lead data and update status regularly to ensure high conversion rates.

3. Corporate Outreach & Business Development

• Visit corporate offices, industries, and organizations to promote training programmes and consultancy services.
• Build partnerships and explore collaboration opportunities.
• Represent the institute professionally during meetings and presentations.

4. Campaign Tracking & Reporting

• Prepare detailed monthly reports of all marketing activities and campaigns.
• Track performance metrics and calculate ROI across channels.
• Provide actionable insights to improve campaign effectiveness.

Required Skills & Qualifications

• Strong communication skills in English, Marathi, and Hindi (mandatory).
• Good interpersonal and convincing abilities.
• Basic understanding of digital marketing (social media, lead generation, campaign tracking).
• Ability to manage multiple responsibilities efficiently.

Preferred Qualifications

• Experience in education counselling / admissions / training programmes.
• Prior exposure to field marketing or corporate outreach.
• Familiarity with CRM tools and reporting dashboards is an added advantage.

Key Traits We’re Looking For

• Self-driven and target-oriented
• Comfortable with field visits and client interactions
• Organized and data-driven in approach
• Willing to take initiative and ownership

Work Nature

• Combination of office-based + field work
• Frequent travel for corporate visits and outreach activities

Interested candidates can share their resume on [email protected]