Marketing Data Analyst

Data / Marketing / Business Analyst

Working Location: Noida (WFO – Work From Office)

Working days: 6 days working Onsite

About Jainam Broking

Jainam Broking Limited is a fast-growing financial services organization providing investment, trading, and wealth management solutions across India. With strong capabilities in capital markets and fintech-driven innovation, we are building a data-first organization focused on scalable growth, customer intelligence, and performance-driven decision making.

We are looking for analytical professionals who can translate complex data into actionable business insights and drive measurable impact across Marketing, Product, and Business functions.

Role Overview

We are seeking a Data / Marketing / Business Analyst to partner closely with Strategy, Marketing, Product, and Business teams in enabling data-led decision making.

The role will focus on marketing analytics, customer behaviour analysis, business performance measurement, and executive dashboarding across the trading lifecycle — from acquisition to revenue generation and retention.

This is a high-visibility role operating at the intersection of analytics and business strategy within the fintech and stock broking ecosystem.

Key Responsibilities

Marketing & Growth Analytics

• Own end-to-end marketing performance measurement across paid, organic, referral, and brand channels.
• Build full-funnel analytics models:
• Impression → Click → Lead → KYC → Activation → Trading → Revenue
• Evaluate key growth metrics including:
• CAC
• LTV
• ARPU
• Conversion Rates
• Cohort Profitability
• Payback Period
• Perform campaign performance analysis, incrementality studies, and ROI tracking.
• Support customer acquisition, engagement, and retention strategies using data insights.

Business & Customer Analytics

• Analyze trading behaviour across segments:
• Equity
• Intraday
• F&O
• Margin Trading Facility (MTF)
• Build customer segmentation models:
• New users
• Active traders
• Dormant clients
• High-value customers
• Identify growth opportunities across customer lifecycle stages.
• Conduct forecasting, scenario modelling, and business performance analysis.
• Deliver strategic insights and recommendations to senior leadership.

Dashboarding & Reporting

• Build and maintain executive dashboards for:
• Acquisition
• Revenue
• Engagement
• Retention
• Product Adoption
• Enable self-service analytics for business stakeholders.
• Automate recurring reporting and MIS frameworks.
• Translate complex datasets into clear business narratives.

Required Skills & Competencies

Analytical Expertise

• Strong understanding of:
• Funnel Analytics
• Cohort Analysis
• Retention Modelling
• Unit Economics
• Marketing Attribution Models
• Ability to convert ambiguous business problems into structured analytical frameworks.
• Data-driven problem-solving mindset.

Technical Skills

• Advanced SQL (Mandatory)
• Python for data analysis (Preferred)
• Advanced Excel / Google Sheets
• BI Tools: Power BI / Tableau
• Understanding of statistical methods:
• Hypothesis Testing
• Regression Analysis
• A/B Testing

Communication & Business Acumen

• Ability to present insights to leadership in a clear and structured manner.
• Strong stakeholder management skills.
• Commercial understanding of growth, revenue, and customer metrics.
• Cross-functional collaboration capability in a fast-paced environment.

Preferred Domain Knowledge

• Experience in Fintech / Stock Broking / Trading Platforms
• Understanding of capital market revenue models.
• Familiarity with:
• Equity Markets
• Derivatives (F&O)
• Intraday Trading
• Margin Products
• Basic awareness of SEBI regulations is an advantage.

Qualifications

• Bachelor’s degree in Engineering, Statistics, Mathematics, Economics, Finance, or related field.
• MBA (Analytics / Marketing / Strategy) – Preferred.

Experience

• 1–4 years of experience in Data Analytics / Marketing Analytics / Business Analytics.
• Prior experience in fintech, trading platforms, or digital consumer businesses preferred.

Why Build Your Career with Jainam?

• High ownership & leadership exposure
• Data-driven decision culture
• Opportunity to work directly with Strategy leadership
• Fast-growing fintech environment
• Competitive compensation & growth opportunities