Marketing & Community Executive

Company Description

At Wholy, we’re building a next-generation snacking brand that makes indulgence clean, fun, and guilt-free. From D2C, Quick commerce to retail shelves, every fudgy cake we launch is crafted to delight without compromise.

Role Description

Support creation and execution of relevant, on-brand content for Wholy’s social media platforms by coordinating with the content and performance marketing teams.

Build and scale the Wholy grassroots community by planning and executing college, supermarket, and corporate activations, including sampling drives and on-ground brand engagement.

Identify, evaluate, and coordinate with influencers, creators, and brand collaborators to increase brand visibility, credibility, and reach.

Assist in branding, packaging, and creative projects, coordinating with external freelancers such as designers, illustrators, and agencies.

Support campaign planning and execution across online and offline touchpoints to ensure consistent brand messaging.

Track basic engagement metrics, activation feedback, and community responses to inform future campaigns.

Represent Wholy at events and activations as a brand ambassador, embodying the brand’s values, tone, and energy.

Qualifications

• Minimum 2 years experience in Branding, Digital & performance marketing, preferably with D2C brands
• Excellent social and interpersonal abilities
• Ability to work collaboratively with cross-functional teams and demonstrate problem-solving skills
• Bachelor’s degree in Marketing, business or a related field
• Proficiency in marketing tools and platforms is an added advantage