Marketing & Communications Manager

This role is for one of our clients
Company Name: Robro Systems

Industry: Industrial Automation

Seniority level: Mid Senior level

Min Experience: 4 years

Location: Indore

JobType: full-time

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

Robro Systems is a fast-growing innovator in AI-powered automation and machine vision, specializing in web inspection for technical textiles. Our flagship product, the Kiara Web Inspection System (KWIS), empowers manufacturers with real-time defect detection, reducing waste, improving quality, and enabling data-driven production control.

At Robro, we are driven by Vision, Intelligence, and Control.
Role Overview
The Marketing & Operations Manager will be responsible for all campaigns and marketing activities including digital marketing and content creation, also lead all marketing, branding, and demand-generation initiatives at Robro Systems. This role is ideal for a dynamic leader who can craft and execute data-driven marketing strategies, strengthen our market presence, and fuel business growth in the industrial automation and manufacturing sectors.

The candidate should have a strong background in B2B industrial marketing, excellent leadership skills, and the ability to align marketing with business and sales goals.

Key Responsibilities
Strategy & Leadership
Develop and execute a comprehensive marketing strategy aligned with company vision, product roadmap, and sales objectives.

Build and lead a high-performing marketing team covering digital, brand, and field marketing functions.

Brand & Positioning
Define, enhance, and maintain Robro’s brand identity, ensuring consistent communication across all channels.

Strengthen Robro’s positioning as an industry leader in AI-based inspection and automation solutions.

Demand Generation & Lead Nurturing
Design and implement digital campaigns, SEO/SEM strategies, and content marketing initiatives to drive qualified leads and brand visibility.

Collaborate closely with the sales team to ensure alignment on lead quality, nurturing, and conversion goals.

Content & Communication
Oversee creation of high-quality marketing content—case studies, whitepapers, videos, presentations, and press releases—tailored for industrial B2B audiences.

Events & Partnerships
Plan and execute trade shows, industry events, product demos, and exhibitions to build brand presence and connect with key customers and partners.

Market Research & Competitive Insights
Conduct ongoing research to identify emerging industry trends, competitor moves, and market opportunities.

Use insights to guide strategy and product messaging.

Performance & Analytics
Track and analyze key marketing metrics (lead flow, conversion rates, campaign ROI, website traffic).

Present data-driven insights and improvement plans to leadership.

Cross-Functional Collaboration
Work closely with product, sales, and engineering teams to refine go-to-market strategy, pricing, and value propositions.

Budget & Vendor Management
Manage marketing budgets, external agencies, and vendor relationships to maximize ROI and efficiency.

Requirements
Must-Haves

• Bachelor’s degree in Marketing, Business Administration, or related field.
• 2-6+ years of experience in industrial B2B marketing, with at least 1 years in a senior or leadership role.
• Proven success in brand building, digital marketing, and lead generation within automation, manufacturing, or technology sectors.
• Strong command of marketing tools — CRM, marketing automation platforms, analytics tools, and content management systems.
• Excellent communication, design, branding and presentation skills.
• Strategic mindset with strong analytical and execution capabilities.
• Ability to travel as needed for events, exhibitions, and customer visits.
  
  
  
  

Preferred

• Experience working in a scale-up or fast-growing technology company.
• Demonstrated ability to build marketing infrastructure and teams from the ground up.
  
  
  
  

Key Skills

• Marketing Strategy & Leadership
• Digital Marketing & Lead Generation
• Brand Building & Corporate Communication
• Content Marketing & PR
• Market Research & Competitive Analysis
• Campaign Analytics & ROI Measurement
• Cross-functional Collaboration
• CRM & Marketing Automation Tools