Manager/Senior Manager - Growth

Role Overview:

We are looking for a high ownership Growth Manager to drive driver acquisition and BaaS program execution. This role will manage driver lead generation campaigns, oversee calling operations, track funnel performance, and execute strategic programs aimed at accelerating driver onboarding and activation. The ideal candidate combines growth marketing, operational rigor, and program management to scale driver acquisition efficiently.

Key Responsibilities

1. Lead Generation & Growth Campaigns

• Plan and execute driver acquisition campaigns across Meta, Google, WhatsApp, and hyperlocal channels

• Manage social media marketing initiatives targeting EV drivers and fleet operators

• Coordinate with creative teams or agencies for campaign execution

• Optimize campaigns for cost per lead and conversion rates

• Test new lead generation channels

2. Lead Funnel Tracking & Analytics

• Build and maintain the end-to-end driver acquisition funnel

• Track key metrics:

o Leads generated

o Leads contacted

o Qualified leads

o KYC completed

o Activated drivers

• Identify drop offs and drive corrective actions

• Maintain daily performance dashboards

3. Calling Operations Management

• Manage inbound and outbound calling for driver leads

• Define daily calling targets and contact SLAs

• Track productivity metrics for calling agents

• Build scripts and improve conversion messaging

• Ensure quick follow ups and lead closure

4. BaaS Program Management

• Design and execute growth programs such as:

➢ Driver referral programs

➢ Fleet partnerships

➢ Local activation campaigns

➢ Incentive programs for drivers onboarding

➢ Partnerships with aggregators or driver communities

• Track performance of each program and continuously optimize.

5. Cross Functional Coordination

• Work with Demand Managers and DFEs for ground conversion

• Work with Product / Tech for CRM and funnel automation

• Work with BI teams for dashboards and analytics

• Coordinate with marketing for creatives and campaign launches

Success Metrics

• Driver leads generated

• Lead to onboarding conversion rate

• Driver activation numbers

• Cost per acquisition (CPA)

• Campaign ROI

• Calling productivity and closure rates

• Program performance

Required Skills & Qualifications

• 3 to 6 years’ experience in growth, marketing operations, program management, or inside sales ops

• Strong analytical and operational mindset

• Experience managing lead funnels or acquisition programs

• Familiarity with Meta Ads, Google Ads, or performance marketing

• Strong Excel / Google Sheets skills

• Ability to manage multiple initiatives simultaneously

• High ownership and execution focus