Manager - Social Media

Actively Reviewing the Applications

Planify Capital Limited

India, Haryana, Gurugram Full-Time On-site INR 4–5 LPA

Posted 3 weeks ago • Apply by May 31, 2026

Job Description

About The Role

We are an innovative fintech company seeking to strengthen our digital presence and deepen brand engagement across multiple channels. We are looking for a skilled and experienced social media manager to lead our social media strategy and drive impactful email marketing initiatives.

Key Responsibilities

Develop and execute comprehensive social media strategies to enhance brand visibility and engagement across platforms such as LinkedIn, Facebook, Instagram, X (Twitter), and YouTube.
Plan, manage, and optimize WhatsApp marketing initiatives to drive customer engagement and lead generation.
Lead and optimize email marketing campaigns, focusing on improving open rates, click-through rates, and conversions.
Oversee daily social media operations, ensuring all content aligns with the brand’s voice, tone, and visual identity.
Create, manage, and maintain a content calendar, ensuring timely and consistent content delivery across platforms.
Analyze performance metrics and prepare reports, translating insights into actionable strategies for continuous improvement.
Collaborate closely with the marketing team and other departments to develop engaging, goal-oriented campaigns.
Lead, mentor, and guide a dynamic team to ensure smooth and effective execution of all digital marketing activities.
Stay up-to-date with emerging trends in social media, digital marketing, and fintech, and incorporate innovative practices into ongoing strategies.

Required Skills & Qualifications

5+ years of experience in social media management, digital marketing, or a related role, preferably within the fintech industry.
“Exposure to financial markets and investment instruments is desirable.
Strong hands-on experience with email marketing, YouTube channel management, and WhatsApp marketing.
Proven expertise in social media optimization, platform-specific content strategies, and audience engagement.
Demonstrated experience in team leadership and people management.
Excellent communication and writing skills, with the ability to craft compelling content for diverse audiences.
Strong analytical mindset with experience in tracking performance, interpreting data, and driving improvements.
Proficiency with social media scheduling tools, email marketing platforms, and analytics tools.
Ability to thrive in a fast-paced environment while managing multiple projects and priorities simultaneously.

Skills: email marketing,social media,fintech,campaigns