Manager- Offline Activations

Job Description

Designation- Manager - Offline Activations Location- Gurgaon Core Purpose- Lead planning & execution of OOH, DOOH, offline activations & event marketing , while proactively driving new business opportunities and managing vendor partnerships end-to-end. Key Responsibilities- Business Development (primary focus) Identify & prospect new clients/brands for OOH & experiential marketing. Build a robust pipeline, craft proposals & close deals. Maintain strong industry relationships with marketers, agencies & decision makers. Campaign & Activation Execution Design and deliver OOH/DOOH campaigns ? location mapping, formats, negotiation, tracking. Plan and execute on-ground activations & events ? venues, production, logistics. Vendor Ecosystem & Commercials Build and maintain a reliable vendor network for outdoor & activation needs. Negotiate competitive pricing and ensure flawless, timely delivery. Measurement & Reporting Track impact (reach, engagement, leads, ROI) and share performance dashboards with clients. Must-Have Skills- Proven BD and sales track record in media/marketing; ability to convert cold leads to accounts. Deep knowledge of OOH, DOOH & activation landscape ? sites, formats, costing. Negotiation & commercial acumen; comfortable with P&L and margin management. Strong presentation, pitching & relationship-building skills. Hands-on execution mindset ? can oversee end-to-end campaigns. Profile Fit- Decent experience in OOH, DOOH & BTL activations (agency or brand side). Past exposure to large-format outdoor media + experiential campaigns . Confident, resourceful, good communicator with growth mindset.