Manager - Brand Partnerships

The International Federation of Esports (IFES) is looking for a dynamic and results-driven Brand Partnerships Manager to build, manage, and scale high-impact collaborations with global brands. The role focuses on driving sponsorship revenue, creating innovative brand integrations, and delivering value-driven partnerships across IFES tournaments, leagues, and digital platforms.

KEY RESPONSIBILITIES:

Partnership Development & Revenue Generation

• Identify, approach, and onboard national and international brands for sponsorship and partnership opportunities
• Drive revenue through title sponsorships, official partnerships, and brand integrations
• Develop customized commercial proposals, pitch decks, and partnership strategies
• Achieve defined sales targets and revenue KPIs

Strategic Brand Collaborations

• Build long-term relationships with CMOs, marketing heads, and decision-makers
• Design and execute multi-year partnership deals
• Collaborate with brands across industries such as technology, gaming, telecom, FMCG, and media

Sponsorship Packaging & Innovation

• Create innovative 360° sponsorship packages including:
• On-ground branding at tournaments
• Digital & social media integrations
• Influencer & content collaborations
• Media visibility and co-branded campaigns
• Explore new revenue streams like content partnerships, licensing, and merchandising

Account Management & Delivery

• Ensure seamless execution of sponsorship deliverables across events and platforms
• Maintain strong relationships to drive renewals, upselling, and cross-selling
• Monitor and report ROI, engagement metrics, and campaign performance
• Work closely with marketing, content, event, and production teams to deliver partner commitments
• Align brand objectives with event concepts, audience engagement, and media strategy

Market Intelligence & Growth

• Track industry trends, competitor partnerships, and esports ecosystem developments
• Identify emerging opportunities in global markets and new sectors
• Represent IFES at industry events, conferences, and networking platforms

KEY REQUIREMENTS:

• 5–10 years of experience in brand partnerships, sponsorship sales, or business development
• Proven track record of closing high-value brand deals
• Strong network with brands, agencies, and marketing professionals
• Experience in esports, sports, gaming, media, or large-scale events preferred
• Excellent communication, negotiation, and presentation skills
• Ability to work in a fast-paced, target-driven environment

REMUNERATION:

INR 600,000/- to INR 800,000/- + PLI