Key Accounts Manager - E.Commerce

Job Description

Job Purpose To plan and oversee the day-to-day operations and strategic initiatives within the e-commerce segment. This role supports the Department Head E-Commerce by implementing effective strategies to drive online sales, enhance customer experience, and achieve key performance metrics including NSV and EBITDA. Job Context & Major Challenges Job Context Linen Club, the leading linen brand in India ventured into E-commerce in 2019 through its apparel line. It has been growing its e-com business and has plans to expand the channel further. Job Challenges To find a profitable growth route by balancing volumes and ASPs. To ensure strong partnerships with platforms for maximum visibility, discount sharing and enhanced performance. To manage outsourced operations and work with a cross functional team for delivery. Key Result Areas Principal Accountabilities Accountability Supporting Actions Driving sales & profitability Net sales targets (Units/Revenue) Desired CBA & EBIDTA delivery Returns % management Working capital management Responsible for secondary sale through the marketplace account assigned and through brand.com Operations Management of cataloguing and listing on ecom platforms Discounting, pricing finalization for event/ BAU Inventory management and stock allocation planning Work with third party aggregator to ensure channel SLAs are adhered Management of end to end brand.com ops and merchandising and associated sales growth Plan day to day(BAU and Event) sales on the marketplaces, work with internal and external stakeholders and get required support to execute the plan in time. Improvements Identifying the best ecommerce practices for the category and implement for the brand to improve sales and to reduce returns. Relationship Management Responsible for building business relationship with Brand Manager/KAM of the marketplaces and be part of their quarterly plan, AOP and Event Calendar/Visibility. Channel partner mgt To interface on all areas like pricing, discounting, events, visibility etc Onboard new relevant channels as needed Oversee annual planning, JBP and ongoing relationship management with key channel partners such as Amazon, Myntra, Flipkart, Ajio, Nykaa, TatacliQ etc. Renegotiate commercials/ waivers and evaluate new business models like Omni as business scales Analytics Analyse sales data and plan sell through Brand.com consumer journey understanding and enhancing the site Promotion planning and execution in coordination with marketing Ensure Effective Promotions Coordinate with marketing to ensure optimum visibility of brand and products on various channels Co-build and effectively implement a visibility plan for brand.com Handle Linen Club?s D2C Website Ensure val/vol delivery of brand.com as per projections Develop next phases of brand.com and handle its customization Ensure Right Product/Price Mix Develop the product price grid basis competitive benchmarking and channel discussions Ensure development in coordination with design team Plan and coordinate on time drops with sourcing team 3 rd part management Develop the product price grid basis competitive benchmarking and channel discussions Ensure development in coordination with design team Plan and coordinate on time drops with sourcing team