Junior PERFORMANCE Marketing Analyst (Hyderabad, Bangalore) - 2.5 lacs to 4 lacs per year DOE

Title: Junior PERFORMANCE Marketing Analyst

Location: Hyderabad or Bangalore, India

Experience: 2 – 4 years

Pay Scale: 2.5 lacs to 4 lacs per year DOE - Full time employment

About the role

About the role

We are looking for a Junior Performance Marketing Analyst to support our Performance Marketing Manager in managing large‑scale digital campaigns for US‑focused, product‑led businesses. This is a hands‑on role ideal for someone who wants to grow into managing multi‑crore budgets and a team in the future.

• Assist in setting up and monitoring campaigns in Google Ads, Meta Ads, and other platforms for US audiences.
• Pull daily/weekly performance reports (spend, impressions, clicks, conversions, ROAS, CPA) and highlight anomalies.
• Help run A/B tests (creatives, audiences, bids, landing pages) and track results against clear hypotheses.
• Maintain campaign tracking and naming conventions; ensure accurate UTMs and events are captured in analytics tools.
• Support optimization by surfacing insights on best‑performing segments, creatives, and funnels.
• Collaborate with Product and Product Marketing to align campaigns with current offers, journeys, and messaging.
• Document learnings and maintain experiment logs, dashboards, and playbooks.
  

• 2 - 5 years in performance or product marketing OR at a digital marketing agency managing product‑based clients.
• Exposure to campaigns targeting US customers (time zones, ad copy, compliance basics, platforms).
• Experience supporting accounts/companies with meaningful budgets (ideally in teams managing ₹2 Cr+ per month overall) even if your direct scope was smaller.
• Comfortable in Excel/Google Sheets (pivots, lookups, basic analysis) and eager to learn SQL/BI.
• Strong analytical mindset and attention to detail, with interest in data‑driven decision making.
• EXCELLENT Written and Verbal English communication skills
• Content writing and marketing experience
• Exposure to US‑facing digital marketing (US traffic, campaigns, or lifecycle programs).
• Strong written communication skills for US audiences and attention to detail in content and QA.
• Fintech/financial services exposure or experience with US‑based fintech products.