Junior Media Planner (Television)

Experience- 1-2 Years

Industry- Advertising & Media

Job Summary

The Junior Media Planner - Television will support campaign planning, execution, and performance analysis for television media projects. The candidate will learn the television media ecosystem and contribute to delivering successful campaigns for a diverse portfolio of clients.

<strong>Roles and Responsibilities</strong>

• <li>Assist in planning, executing, and optimizing television media strategies for campaigns.</li>
• <li>Conduct market research, competitor analysis, and in-depth audience profiling using industry standard tools.</li>
• <li>Oversee campaign execution, monitor performance & provide post-campaign reports.</li>
• <li>Collaborate with creative teams and media partners to deliver compelling television advertisements.</li>
• <li>Maintain accurate documentation and campaign timelines, ensuring operational efficiency.</li>
• <li>Coordinate communication with TV stations and media vendors for campaign delivery. .</li>



<strong>Key Skills required</strong>

• <li>Strong knowledge of BARC (Broadcast Audience Research Council) measurement methodologies and television ratings systems in India.</li>
• <li>Familiarity with media analytics platforms and basic understanding of TV audience measurement.</li>