Junior Copywriter (HigherEducation India)

upGrad Private Limited - www.upgrad.com

About Us –

upGrad is an online education platform building the careers of tomorrow by offering the most industry-relevant programs in an immersive learning experience. Our mission is to create a new digital-first learning experience to deliver tangible career impact to individual sat scale. upGrad currently offers programs in Data Science, Machine Learning, Product Management, Digital Marketing, and Entrepreneurship, etc. upGrad is looking for people passionate about management and education to help design learning programs for working professionals to stay sharp and stay relevant and help build the careers of tomorrow.

Designation - Junior Copywriter (HigherEducation India)

Location - Bangalore

Function - Marketing

Role Overview - We are looking for a creative and detail-oriented Junior Copywriter to support our marketing and content team. The role involves writing engaging copies for digital platforms, assisting in campaign development, and collaborating with designers and marketers to create compelling brand communication. The ideal candidate should have strong writing skills, creativity, and a willingness to learn.

Key Responsibilities (KRAs) -

• Write clear and engaging copy for social media, websites, blogs, emails, ads, and product descriptions.
• Assist senior copywriters in developing campaign ideas and messaging.
• Conduct basic research on target audiences, industry trends, and competitors.
• Edit and proofread content to maintain quality and consistency.
• Collaborate with designers, marketers, and content teams to create effective campaigns.
• Maintain brand voice and tone across all communication.
• Participate in brainstorming sessions and contribute creative ideas

Skill Set Requirements -

• 0–2 years of experience in copywriting, content writing, or digital marketing.
• Excellent written and verbal communication skills.
• Strong attention to detail and grammar.
• Ability to write for different formats and audiences.
• Basic understanding of SEO and digital marketing is a plus.
• Ability to manage multiple tasks and meet deadlines.
• Familiarity with social media platforms and digital content trends.
• Basic knowledge of content management systems (CMS) such as WordPress.
• Portfolio of writing samples (blogs, ads, social media content, etc.).
• Creative thinking and willingness to learn.

Why Join Us?

Here are just a few reasons why you should consider joining our team:

· Global Reach, Local Impact: At upGrad, you'll be part of a dynamic, diverse team that makes a difference on a global scale while creating opportunities for local communities. With 25 offices worldwide and a team of over 5100 professionals, upGrad has successfully enrolled over 10 million learners across 70+ countries.

· Award-Winning Excellence: With accolades such as being named the No.1 startup in India for three consecutive years by LinkedIn's Top Startups list [2018, 2019, and 2020], upGrad's commitment to innovation and impact is unparalleled. Additionally, upGrad has earned prestigious titles such as the ET Best Education Brand 2020 and inclusion in the esteemed GSV Global EdTech 50 List 2020, further solidifying our position as a leader in the education technology sector.

· Endless Opportunities: Join upGrad and unlock a world of opportunities for growth, learning, and personal development. With a team spread across PAN India / International and a global network of partners, upGrad provides you with the support, resources, and opportunities you need to succeed and thrive.