Influencer Marketing Executive

📍Location: Gurgaon (In-office)

💼Experience: 2–3 Years

Smylo is India's first fresh & natural cat food brand, made with real meat and absolutely no preservatives. Trusted by 30,000+ cat parents across India and proudly Shark Tank approved, we're on a mission to make pets healthier and happier through better nutrition.

Founded by alumni of IIT Delhi, BITS Pilani, Titan Capital, and Arkam Ventures, and backed by DSG Consumer Partners and other leading investors, we're building the future of pet nutrition; one happy cat at a time.

At Smylo, we don't believe influencer marketing is just about paid posts, it's about building authentic relationships that create trust and drive growth.

As our Influencer Marketing Executive, you'll own the creator ecosystem end-to-end. From identifying the right creators and negotiating partnerships to executing campaigns and measuring performance, you'll help make Smylo one of the most loved and talked-about pet brands in India.

If you're someone who understands internet culture, thinks beyond follower counts, and knows how to turn creators into long-term brand advocates, we'd love to meet you.

• Build and execute Smylo's influencer marketing strategy across Instagram, YouTube, and emerging platforms.
• Identify, evaluate, and onboard creators who align with the brand and campaign objectives.
• Manage end-to-end influencer campaigns—from outreach and negotiations to content approvals, execution, and reporting.
• Build long-term relationships with creators, talent managers, and influencer agencies.
• Plan product seeding campaigns and ensure timely coordination of deliveries and content.
• Track campaign performance across reach, engagement, views, conversions, and ROI, and derive actionable insights.
• Collaborate with the content, creative, performance marketing, and brand teams to develop high-impact creator campaigns.
• Stay updated on platform trends, creator landscape, competitor activity, and emerging content formats.
• Manage influencer budgets, contracts, and campaign documentation.

• 2–3 years of experience in influencer marketing, creator partnerships, or social media marketing.
• Strong understanding of the Indian creator ecosystem across lifestyle, pets, food, and consumer brands.
• Excellent communication, relationship-building, and negotiation skills.
• Experience managing campaigns with nano, micro, and macro influencers.
• Ability to analyze campaign performance and optimize based on data.
• Highly organized with strong project management skills and attention to detail.
• Comfortable working in a fast-paced startup environment and taking ownership.

• Own influencer marketing at one of India's fastest-growing D2C pet brands.
• Work directly with the founding team and make a measurable impact on brand growth.
• Experiment with bold ideas, creator-first campaigns, and new formats.
• Be part of a team that's building a category-defining brand from the ground up.