Influencer Marketing Executive

Industry: Direct-to-Consumer (D2C) Beauty & Skincare — consumer products focused on clean, high-performance formulations and digital-first brand growth. This role sits at the intersection of brand, content, and performance marketing for a fast-scaling D2C beauty business operating in India.

Role: Influencer Marketing Manager (D2C Beauty & Skincare) — On-site, India-based role responsible for owning creator-led acquisition, brand awareness, and UGC-driven conversion across social platforms.

Role & Responsibilities

• Develop and execute end-to-end influencer strategies for product launches, seasonal campaigns, and evergreen sales to drive brand consideration and direct-response performance.
• Source, vet, and manage creator relationships—build long-term partnerships, negotiate contracts and rates, and maintain a reliable creator roster aligned to brand values.
• Design campaign briefs and content frameworks that translate brand positioning into high-converting short-form and static creative for Instagram, TikTok and YouTube.
• Implement tracking & measurement frameworks (UTM, promo codes, affiliate links) to attribute performance, optimize spend, and report on ROI and LTV impact.
• Collaborate closely with Paid Social, Creative, and E‑commerce teams to repurpose creator content (UGC) across D2C channels and maximize content ROI.
• Manage campaign operations—timelines, deliverables, talent payments, usage rights and compliance with advertising/FTC guidelines.
  
  

Skills & Qualifications Must-Have

• Influencer Marketing
• Creator Relationship Management
• Campaign Strategy
• Contract Negotiation
• Performance Analytics
• UGC Production
  
  

Preferred

• Traackr
• CreatorIQ
• Affiliate Tracking Platforms
  
  

Benefits & Culture Highlights

• Work on high-visibility D2C beauty launches with clear ownership and fast decision cycles.
• Collaborative, cross-functional environment with strong focus on creator-led growth and content-first marketing.
• On-site role with opportunities to shape influencer playbooks and scale creator programs across India.
  
  

Skills: influencer marketing,influencer tools,instagram,beauty marketing,reporting and analytics,d2c,strong negotiation skills,contract negotiation,multiple campaigns,skincare marketing