Head – Visual Merchandising

Role Overview

The Head of Visual Merchandising will be responsible for defining and executing the overall visual merchandising strategy across all retail stores. This role ensures brand consistency, enhances customer experience, and drives sales through impactful visual storytelling and store presentation.

Key Responsibilities

 Develop and implement a comprehensive visual merchandising strategy aligned with brand positioning, product categories, and target audience.

 Lead the conceptualization and execution of window displays and in-store visual

presentations across all store locations.

 Ensure consistency and uniformity of visual merchandising standards across multiple stores and regions.

 Plan and execute seasonal, festive, and promotional display changes to support

product launches and marketing campaigns.

 Source and manage props, display materials, and creative assets required for visual merchandising.

 Collaborate closely with cross-functional teams including Buying, Marketing, and

Retail Operations to align VM initiatives with business goals.

 Monitor and control visual merchandising budgets, ensuring cost efficiency without

compromising creativity and quality.

 Analyze sales data, customer insights, and store performance to evaluate the

effectiveness of VM strategies and optimize accordingly.

 Stay updated on global lifestyle, design, and retail trends to continuously innovate

and elevate store aesthetics.

 Lead, mentor, and develop the VM team to ensure high performance and capability

building.

Key Requirements

 Bachelor’s degree in Fashion Design, Visual Communication, Retail Management, or a related field.

 8–10 years of relevant experience in visual merchandising, with prior experience in a leadership role preferred.

 Strong expertise in design tools such as Adobe Illustrator, Photoshop, CorelDRAW,

InDesign, or similar platforms.

 Proficiency in MS Office tools.

 Strong understanding of visual merchandising principles, retail trends, and best

practices.

 Ability to interpret sales reports and translate insights into effective VM strategies.

 Excellent communication, stakeholder management, and interpersonal skills.

 Strong leadership capability with experience managing teams across multiple

locations.

Skills: retail,visual merchandising,head visual merchandising,communication,merchandising