Head - Performance Marketing

Job Role: Head - Performance Marketing

You should apply if you have:

• Expertise in media mix optimization and analytics in a D2C growth startup.
• Proven success in executing multi-channel marketing campaigns for D2C and eCommerce businesses.
• Prior experience and proven record in solving performance marketing campaigns for D2C businesses - Website & App
• Strong skills building advanced dashboards for real-time reporting.
• A data-driven mindset focused on measuring and optimizing campaign performance.
• Experience in marketing leadership roles at D2C brands or marketplaces.
• A passion for scaling businesses, supported by an entrepreneurial spirit.
• Proficiency in analyzing marketing data, user feedback, and campaign results to shape strategies.
• Knowledge of A/B testing, incrementality studies, and channel optimization.
• Ability to develop strategies for user acquisition, retention, and lifecycle optimization.
• Skills in identifying and testing innovative approaches to capture market demand.
• Proven track record of working across teams to share insights and drive results.

You should not apply if you:

• Can’t work in ambiguity.
• Can’t build processes or structures.
• Prefer to work in silo as an individual contributor.
• Are not passionate about the health and nutrition industry.
• Have not managed teams before.
• Have not worked directly with a large consumer brand before.
• Don't enjoy a hands-on approach and prefer a purely delegative leadership style.

Skills Required:

• Bachelor's/Master’s degree in Marketing, Business Analytics, or related fields.
• Experience in marketing analytics, performance marketing, or MarTech.
• Advanced knowledge of marketing platforms like Google, Meta, Appsflyer, Moengage & able to do media mix optimizations basis incrementality
• Proficiency in visualization tools like Power BI and Tableau, with experience in automation.
• Strong analytical skills for deriving actionable insights from large datasets.
• Expertise in A/B testing, lift studies, and performance tracking.
• Excellent communication and stakeholder management.

What will you do?

• Lead data-driven strategies to drive growth across D2C and eCommerce channels
• Develop and automate dashboards for performance monitoring and insights
• Oversee campaign optimization across platforms like Amazon, Meta, and Google
• Analyze customer lifecycle data to improve acquisition, retention, and conversion
• Manage marketing budgets to maximize ROI through targeted campaigns
• Collaborate with internal and external stakeholders for seamless project execution
• Stay updated on trends and leverage analytics for strategic decision-making

Work Experience

• Proven experience in analytics-focused marketing roles within D2C or eCommerce

Working Days: Monday - Friday

Location: Golf Course Road, Gurugram, Haryana

Perks:

• Friendly atmosphere
• High learning & personal growth opportunity
• Diverse work environment

Why Nutrabay:

We believe in an open, intellectually honest culture where everyone is given the autonomy to contribute and do their life’s best work. As a part of the dynamic team at Nutrabay, you will have a chance to learn new things, solve new problems, build your competence and be a part of an innovative marketing-and-tech startup that’s revolutionizing the health industry.Working with Nutrabay can be fun, and a place of a unique growth opportunity. Here you will learn how to maximize the potential of your available resources. You will get the opportunity to do work that helps you master a variety of transferable skills, or skills that are relevant across roles and departments. You will be feeling appreciated and valued for the work you delivered.We are creating a unique company culture that embodies respect and honesty that will create more loyal employees than a company that simply shells out cash. We trust our employees and their voice and ask for their opinions on important business issues.

About Nutrabay:

Nutrabay is one of the largest health & nutrition store in India. We are proudly a bootstrapped business with lakhs of customers that trust us. Our vision is to keep growing, having a sustainable business model and continue to be the market leader in this segment by launching many innovative products.

Funding:

We raised $5 million in a Series A funding.