Head of Sales

Company Description

Proeffico Solutions is an ISO 27001-certified AI company in Noida, India. We deliver software solutions across the full spectrum  from ready-to-deploy AI products to fully customised software built around the client’s needs. The product line backed by seven technology service lines including custom development, AI/ML and agentic AI includes 

• VIZO361° (vision intelligence on existing CCTV cameras), 
• MaximPro (cloud POS & retail AI), 
• ZivuX (AI-native CRM), 
• PROAPP (manufacturing operations) and 
• OPS360.LIVE (dispatch transparency).

We are deployed across India and the GCC, serving retail, manufacturing, BFSI, logistics and smart-infrastructure customers, and we are now scaling our go-to-market.

Role Description

As Head of Sales, you will own the company’s revenue and build the sales function from the ground up - strategy, team, process and the partner ecosystem. You will sell the full Proeffico portfolio  ready-to-deploy AI products through to fully customised software solutions into India, the GCC and future global markets, balancing direct enterprise selling with a scalable channel/reseller/SI motion. This is a hands-on leadership role: you will close marquee deals yourself while building the team, playbooks and discipline that let revenue scale predictably.

What You Will Own 

1: Revenue & Growth

• Carry the number - own the overall sales target across products and services, and convert it into segment, product, region and rep-level plans.
• Close strategically - personally lead and win large, complex, multi-stakeholder enterprise deals; set the standard for how Proeffico sells.
• Pricing & commercial models - shape pricing and commercial structures across the portfolio productised AI software, subscriptions, and scoped custom-software and services engagements protecting margin while staying MSME-accessible.

2: Go-to-Market Strategy

• Build the GTM - define ICPs, value propositions and sales plays per product (VIZO361°, MaximPro, ZivuX, PROAPP, OPS360.LIVE) and per industry vertical.
• Solution selling - position the portfolio as outcomes, loss prevention, operational visibility, automation, compliance not features; align sales to business value.
• Demand & alignment - work closely with marketing on lead generation, events, ABM and pipeline creation, and hold a tight sales–marketing feedback loop.

3: Channel & Partner Ecosystem

• Build the network - recruit, onboard and enable resellers, system integrators and channel partners across India and the GCC.
• Grow channel revenue - drive a rising share of revenue through partners while managing conflict between direct and channel motions.

4: Team Building & Leadership

• Set up the sales organisation - design the org structure, roles, territories, comp plans and operating rhythm from the ground up.
• Hire and scale - build and lead a high-performing team of BDEs, inside sales and pre-sales; define roles, quotas and accountability.
• Coach and ramp - run structured onboarding, deal coaching and skill development; raise per-rep productivity and shorten ramp time.
• Performance culture - set targets, incentive plans and a transparent performance cadence; reward outcomes and manage underperformance decisively.

5: Sales Operations, Process & Forecasting

• Install rigor - implement a clear, stage-gated sales process with qualification standards (e.g. MEDDIC/BANT-style) the whole team follows.
• Forecast accurately - deliver reliable weekly/monthly/quarterly forecasts and pipeline reviews; report KPIs and gap-to-target to leadership.

6: Market Expansion - India, GCC & Global Markets

• Deepen India - expand presence across NCR and key metros and verticals; build a repeatable, scalable India motion.
• Scale GCC - stand up and grow the GCC pipeline (building on MaximPro’s 10+ year regional presence); land reference customers and partners in the region.
• Sequence global expansion - identify and prioritise the next international markets beyond the GCC and define the right entry model direct, partner or SI-led.
• Represent Proeffico - be a credible voice at industry events, expos and customer/investor conversations that drive ecosystem and pipeline growth.

What Role You Play

• Techno-commercial door-opener - you open new doors at the top enough technical depth to be credible, with the commercial instinct to move a deal to close.
• Sells to decision-makers, not gatekeepers - you hold your own in CXO and economic-buyer conversations and don’t get parked with purchase managers.
• Relationship builder with a strong network - easy to talk to, quick to build trust, and you bring and grow relationships that open opportunities.
• Fearless communicator - direct, confident and composed in tough rooms and the most senior conversations.
• Analytical and inquisitive - you ask sharp questions, get to the real problem, and sell on insight rather than feature lists.
• Methodical and process-oriented - you run a disciplined, repeatable, measurable sales motion not one-off heroics.
• “Just do it” attitude - high ownership and a bias to action; you make things happen rather than wait for perfect conditions.
• Product- and services-led seller - equally effective selling productised AI software and scoping and closing custom software and services.
• Location is no constraint - willing to travel and meet customers wherever the opportunity is; we welcome strong candidates regardless of current base.

What We Offer 

• A senior leadership seat with direct access to the founders and full ownership of the revenue function.
• A differentiated, multi-product AI portfolio with patents applied and live deployments across India and the GCC.
• Competitive fixed compensation plus a performance-linked incentive / commission structure tied to outcomes.

Experience 

10-12+ years in B2B technology sales, incl. 3-5+ in sales leadership