Head of Marketing – FMCG (Food Items) (On-Site- Hyderabad )

Actively Reviewing

EMP GoWIN Global

India Full-Time 4–8 yrs exp Posted 5 hours ago · Apply by Sep 16, 2026

Job Description

Job Title: Marketing Head FMCG (Food Items - Biscuits & Confectionery) (Hyderabad On-Site)

Location: Hyderabad

Experience: 8 -12 years

Reporting To: Managing Director

Team Management: 10+ Direct & Indirect Reportees

Job Type: Full Time

Budget: 30-40 LPA

About the Role

We are seeking a visionary, creative, and result-oriented marketing leader to spearhead the national marketing to traditional marketing activities and e-commerce function for a rapidly growing FMCG food organisation.

The Head – Marketing & E-Commerce will be responsible for driving brand leadership, consumer growth, digital transformation, market penetration, and revenue acceleration across a diversified portfolio of biscuits, chocolates, confectionery, snacks, and allied food categories.

This role requires a strategic yet execution-focused professional with strong expertise across:

Brand Management
ATL & BTL Marketing
Digital & Performance Marketing
E-Commerce & Quick Commerce Growth
Trade Marketing & Retail Visibility
Consumer Insights & Innovation
Packaging Communication & Creative Excellence
Product Commercialization & GTM Strategy

The incumbent will work closely with the Managing Director and cross-functional leadership teams to build scalable brands, strengthen consumer connect, accelerate online and offline growth, enhance retail visibility, and create impactful integrated marketing ecosystems across General Trade, Modern Trade, E-Commerce, and Quick Commerce channels.

This is a high-ownership leadership role for someone passionate about building iconic FMCG brands and driving aggressive business growth in highly competitive consumer markets.

Key Responsibilities

Strategic Brand Leadership

Develop and lead the company’s long-term national marketing and e-commerce vision aligned with business growth objectives and category expansion plans.
Build and strengthen consumer-centric brands across multiple FMCG food categories and price segments.
Drive brand positioning, architecture, differentiation, and market relevance in highly competitive retail environments.
Lead annual marketing strategy, campaign calendars, consumer communication frameworks, and innovation roadmaps.
Analyse market trends, consumer behaviour, competitive intelligence, and emerging category opportunities to accelerate business growth.
Develop integrated brand-building initiatives across offline and digital ecosystems.

ATL Marketing & Media Management

Conceptualize and execute high-impact ATL campaigns across:
Television
Print
Radio
Outdoor
Cinema
OTT
Digital Video Platforms
Lead media planning, media buying coordination, budgeting, campaign optimization, and performance tracking.
Drive measurable brand awareness, consumer recall, and market penetration through integrated communication strategies.
Collaborate with creative and media agencies to deliver compelling, insight-driven campaigns with strong ROI orientation.

BTL, Trade & Retail Marketing

Design and execute innovative BTL initiatives including:
Retail activations
In-store branding
Consumer promotions
Sampling campaigns
Van operations
Dealer & distributor engagement programs
Regional activation initiatives
Partner closely with Sales teams to strengthen market visibility, retailer engagement, and channel productivity.
Lead development of impactful POSM, merchandising solutions, and retail communication assets across:
General Trade
Modern Trade
Rural Channels
Drive festive, regional, and channel-specific consumer engagement programs to improve off-take and retail conversions.

Digital Marketing & E-Commerce Growth

Lead end-to-end digital transformation initiatives for brand growth and consumer engagement.
Develop performance-driven digital strategies across:
Social Media Marketing
Performance Marketing
Influencer Collaborations
Content Marketing
SEO/SEM
Video Marketing
Consumer Engagement Campaigns
Drive e-commerce business growth across platforms such as:
Amazon
Flipkart
Blinkit
Zepto
Swiggy Instamart
BigBasket
Modern Trade & Quick Commerce Channels
D2C Platforms
Optimize digital shelf visibility, product listings, ratings & reviews, content quality, promotional campaigns, and conversion metrics.
Improve customer acquisition, repeat purchases, online visibility, and digital revenue contribution.
Monitor and improve key digital KPIs including:
CAC
ROAS
CTR
Engagement Rates
Traffic Growth
Conversion Rates
Online Revenue Contribution

Creative, Packaging & Communication Excellence

Lead packaging communication strategy, creative development, artwork approvals, product photography, and visual branding consistency.
Ensure all consumer-facing communication aligns with brand identity, category relevance, and premium market standards.
Manage internal creative teams and external agencies for:
Advertising creatives
Packaging designs
Digital assets
Corporate communication
Brochures & POSM
Retail branding materials
Drive innovation in packaging aesthetics, consumer storytelling, and shelf-impact communication.

Product Launches & Innovation Management

Collaborate with R&D, Sales, Supply Chain, and Production teams for successful product launches and category extensions.
Develop comprehensive GTM (Go-To-Market) strategies for new products, SKUs, and innovation pipelines.
Conduct consumer insight studies, market research, and product feasibility assessments to support innovation-led growth.
Monitor post-launch performance, consumer adoption, and market feedback for continuous improvement.

Budgeting, Analytics & Business Performance

Prepare and manage annual marketing and e-commerce budgets with strong focus on optimization and profitability.
Evaluate marketing effectiveness through ROI analysis, campaign analytics, consumer metrics, and sales impact assessments.
Present strategic performance reviews, dashboards, and growth recommendations to senior leadership.
Build data-driven marketing frameworks to improve decision-making and business scalability.
Monitor market share growth, brand equity, and overall business contribution from marketing initiatives.

Leadership & Stakeholder Management

Lead, mentor, and inspire a high-performing marketing and e-commerce team fostering innovation, accountability, and collaboration.
Build a strong performance-driven culture with clear KPIs, capability development, and succession planning.
Manage relationships with:
Advertising agencies
Media partners
Research firms
Digital agencies
Production vendors
Marketplace partners
Strategic business partners
Collaborate cross-functionally with Sales, Finance, Operations, R&D, IT, and Supply Chain teams to ensure seamless execution of business priorities.

Educational Qualification

MBA / PGDM in Marketing from a reputed institution preferred.
Additional certifications in:
Digital Marketing
Brand Management
Consumer Analytics
E-Commerce
will be an added advantage.

Experience

8–10 years of progressive experience in FMCG marketing, preferably within:
Food
Biscuits
Snacks
Chocolates
Confectionery
Consumer Products sectors
Proven track record of leading national marketing and e-commerce functions for established consumer brands.
Strong exposure across:
ATL Marketing
BTL Marketing
Brand Management
Trade Marketing
Digital Marketing
Performance Marketing
E-Commerce & Quick Commerce ecosystems
Experience managing large-scale integrated campaigns, multi-channel consumer engagement, and cross-functional leadership teams.