Head of Digital Marketing

📍 Location: Kozhikode (Calicut), Kerala | Hybrid

💼 Job Type: Full-time

💰 Salary: ₹50,000 – ₹75,400.60 per month

🧠 Experience: 10+ Years

Dataspot Technologies is a global IT and digital solutions company delivering data-driven marketing, technology consulting, and digital transformation services. With operations across India and international markets, we specialize in B2B IT services marketing, web and app development, branding, cloud solutions, and performance marketing.

We are looking for an experienced Senior Manager – Marketing / Marketing Head to lead the company’s end-to-end marketing strategy with a strong focus on B2B IT services, demand generation, brand positioning, and revenue alignment.

🔹 Marketing Strategy & Demand Generation

• Lead inbound and outbound marketing strategies for B2B IT services
• Own SEO, content marketing, website management, and organic lead generation
• Plan and execute ABM, LinkedIn campaigns, email marketing, and paid media
• Drive technical SEO and demand generation initiatives

🔹 Campaign & Program Management

• Manage multiple client-facing marketing services projects
• Ensure timely delivery, quality standards, and ROI
• Track, analyze, and report marketing KPIs with actionable insights

🔹 Branding & Employer Branding

• Drive employer branding and talent marketing initiatives
• Oversee social media, PR, thought leadership, and events
• Strengthen brand visibility, recall, and market presence

🔹 Cross-Functional Collaboration

• Partner with sales, delivery, and leadership teams to support revenue growth
• Enable channel partner marketing and GTM initiatives

🔹 Leadership & Budget Ownership

• Mentor and guide the internal marketing team
• Manage marketing budgets, vendors, and agency relationships
• Ensure ROI on all marketing investments

• Lead Generation: CPL, lead volume vs targets
• Sales Enablement: Lead-to-visit & conversion ratios
• Brand Visibility: Brand recall & digital reach
• Campaign ROI: ROI per campaign/project
• Channel Partner Enablement: Activation & engagement
• Launch Success: Project launch lead targets
• Budget Control: Spend within ±5% of approved budget
• Compliance: Zero regulatory or legal violations

• 10+ years of experience in B2B IT services marketing
• Strong expertise in inbound and outbound marketing execution
• Proven experience managing client marketing services projects
• Solid background in employer branding and talent marketing
• Hands-on experience with Zoho, HubSpot, Salesforce, Google Analytics, LinkedIn Ads, CMS
• Excellent leadership, collaboration, and program management skills
• Data-driven mindset with strong analytical capabilities
  

• Technology & IT consulting marketing strategy
• Performance marketing (CPL & CAC optimization)
• Brand positioning & premium narrative building
• Channel partner & site marketing programs
• Marketing analytics, dashboards, MIS & ROI tracking
• RERA & regulatory compliance (where applicable)

📞 Contact: 9061112023

📧 Email: [email protected]