Head of Content

We are building a high-growth digital media brand focused on Sikkim & Darjeeling tourism, with a goal to scale rapidly on Instagram. We’re looking for a Content Head / Creative Director who can lead this vision and create impactful, scroll-stopping content.

Role Overview:

You will be responsible for driving the overall content strategy, creative direction, and brand storytelling, with a strong focus on Instagram-first content (Reels, trends, and visual narratives).

Key Responsibilities:

• Lead content strategy and creative vision for the brand

• Plan and execute high-quality Instagram content (Reels, campaigns, storytelling)

• Manage and guide a team of videographers, photographers, and social media executives

• Stay ahead of social media trends, formats, and audience behavior

• Ensure consistent brand identity, tone, and visual aesthetics

• Collaborate on campaigns, collaborations, and growth initiatives

• Monitor performance and continuously optimize content for engagement and reach

Requirements:

• 3–6+ years of experience in content creation, creative direction, or digital media

• Strong portfolio in Instagram, travel, lifestyle, or hospitality content

• Deep understanding of Reels, viral content, and social media growth

• Excellent storytelling, visual sense, and leadership skills

• Ability to work in a fast-paced, high-growth environment

Location: Preferably Sikkim / Darjeeling / Siliguri (Local candidates preferred)