Head of Brand & Campaign (FROM MARKETING AGENCY)

A fast-growing company in the B2B technology and services sector seeking a senior marketing leader sourced from an agency background. The role sits at the intersection of brand building and demand-generation: defining a differentiated brand narrative and translating it into high-impact, measurable integrated campaigns. This on-site leadership role will partner closely with product, sales, and customer success to raise brand equity and drive pipeline.

Role & Responsibilities

• Define and own the brand strategy and positioning across markets; translate into clear narrative, visual identity, and messaging frameworks.
• Design, plan and execute integrated brand and performance campaigns across digital, experiential, content, PR and paid channels to drive awareness and pipeline.
• Manage creative and media partners—brief agencies, oversee concepting and production, and ensure delivery against brand standards and ROI targets.
• Set campaign KPIs, implement measurement frameworks, and optimise spend using data-driven insights to maximise reach, engagement and conversion.
• Lead, mentor and scale a high-performing brand & campaign team; establish processes for planning, creative review, and cross-functional execution.
• Own campaign budgets and vendor relationships; ensure governance for timelines, quality, and cost efficiency.
  
  

Skills & Qualifications

Must-Have

• Brand Strategy
• Integrated Campaign Planning
• Creative Direction
• Media Planning
• Campaign Analytics
• Agency Management
  
  

Preferred

• Digital Advertising Platforms
• Performance Marketing
• Content Strategy
  
  

Benefits & Culture Highlights

• Opportunity to lead end-to-end brand transformation with full ownership and visible business impact.
• Collaborative, fast-paced environment with cross-functional exposure to product, sales and customer success teams.
• On-site role in India with competitive compensation and agency-friendly creative autonomy.
  
  

Location: India (On-site). Ideal hire: senior brand & campaign leader from a marketing agency or agency-style in-house environment, ready to scale brand and integrated campaign capabilities for a growth-oriented B2B technology services organisation.

Skills: pipeline,marketing agency,brand strategy,b2b,performance marketing,integrated campaign planning,creative direction,media planning,campaigns