Head - Admissions

Job Title: Head Admissions Liberal Education, Pharmacy & Law

Role Overview:

• The Head Admissions, Liberal Education Programs is responsible for providing strategic leadership and end to end ownership of admissions for GITAM’s Liberal Education portfolio at the Visakhapatnam campus. This includes UG and PG programs across the GITAM School of Business (UG), GITAM School of Humanities and Social Sciences (UG/PG), GITAM School of Sciences (UG/PG), School of Law (UG/PG), and School of Pharmacy(UG/PG) .
• The role is central to shaping cohort quality, enrolment outcomes, and program positioning, ensuring that admissions strategies are aligned with GITAM’s academic philosophy, interdisciplinary ethos, and learner centric vision. Acting as the single point owner for this diverse portfolio, the role balances market intelligence, academic alignment, and execution excellence to drive sustainable growth.

Key Responsibilities

Strategic Admissions Ownership

• Own end to end admissions strategy, planning, and execution for UG and PG programs across the Liberal Education portfolio, Law & Pharmacy ensuring enrolment targets are met with a strong focus on cohort quality and academic fit.

Academic Alignment & Program Positioning

• Work closely with Deans, HoDs, and program leadership to translate academic strengths, interdisciplinary offerings, and learner outcomes into compelling, differentiated program narratives.

Pipeline Development & Conversion Excellence

• Drive lead sourcing, application growth, and conversion through coordinated outreach, marketing, digital, and counsellor engagement strategies, supported by robust CRM- based funnel management.

Stakeholder Leadership & Cross Functional Coordination

• Lead and align admissions teams, outreach units, and campus stakeholders, ensuring consistency in process, messaging, governance, and reporting across all mapped schools.

Cohort Quality & Yield Management

• Monitor applicant quality, offer to enrolment ratios, and yield trends, implementing interventions to improve academic preparedness, diversity, and retention outcomes.

Data Driven Planning & Performance Governance

• Establish dashboards, review cadences, and predictive indicators to track performance, diagnose risks, and enable timely course correction.

Market Intelligence & Continuous Improvement

• Track competitive landscape, student preferences, and emerging education trends to refine admissions strategy and strengthen program relevance.

Compliance, Process & Experience Excellence

• Ensure admissions processes are compliant, transparent, and student friendly, delivering a consistent, high quality applicant experience.

Required Skills & Competencies

• Strategic Communication & Persuasion – Ability to influence diverse stakeholders with clarity, logic, and confidence.
• Relationship Building & Emotional Intelligence – Strong interpersonal skills to build trust, manage complexity, and sustain long term partnerships with stakeholders
• Resilience & Decision Making under Pressure Capacity to navigate high stakes cycles, ambiguity, and competing priorities with composure and judgement
• Execution Excellence & Governance
• Strong operational discipline to deliver targets through structured processes, compliance, and a consistent, high-quality applicant experience.

Qualifications & Experience

• Postgraduate degree in a relevant discipline.
• 10–15 years of experience in higher education admissions, enrolment management, or academic administration, handling multi school & program portfolios.
• Proven expertise in admissions strategy, data driven pipeline management, and conversion optimisation using CRM and analytics.
• Demonstrated ability to lead cross functional teams and engage markets, including school outreach, counsellor relations.