Growth Product Manager (B2B)

The role

This is a role for someone who treats growth as a product, not a campaign. You'll own the levers that turn a signed institution into an active, expanding, and referenceable account — activation, adoption across products, retention, and expansion revenue. You'll sit at the intersection of product, sales, and customer success, using data and experimentation to move the metrics that matter across both our institutional buyers and their large base of student and staff users. It's a high-ownership seat with a direct line to revenue.

What You'll Do

• Own the full post-sale growth funnel — onboarding, activation, feature adoption, retention, and account expansion — and the metrics behind each stage.
• Design and ship experiments (in-app flows, nudges, onboarding paths, pricing/packaging tests) and measure impact with clear success criteria.
• Drive cross-sell and upsell of additional modules across the existing institution base, partnering with Sales and Customer Success on expansion playbooks.
• Improve activation and engagement for large student and staff user bases through better in-app journeys and lifecycle messaging.
• Build the instrumentation and dashboards to track funnel health, cohort retention, and expansion revenue — and turn insights into a prioritised roadmap.
• Partner with engineering and design to scope, sequence, and launch growth features, balancing quick wins against durable bets.
• Define and report on North Star and input metrics to leadership on a regular cadence.
  
  

What We're Looking For

• 4+ years in product management, with real ownership of growth, activation, retention, or monetisation metrics (title need not have been "Growth PM").
• Track record of running experiments end to end — hypothesis, instrumentation, analysis, and shipped follow-through.
• Strong analytical instincts and hands-on comfort with product analytics (e.g., Mixpanel, Amplitude, GA) and SQL or equivalent.
• Experience in B2B SaaS, especially where a paying buyer and a separate end-user base both need to be won over.
• Ability to work across Sales, Customer Success, Design, and Engineering and turn ambiguity into a clear, prioritised plan.
• Clear communicator who can defend decisions with data and a point of view.
  
  

Nice to have

• Exposure to EdTech, campus/institutional software, or products serving large student populations.
• Experience with payments, fintech, or monetisation/pricing work.
• Familiarity with product-led growth motions layered onto a sales-assisted model.
• Comfort operating in an early-to-growth-stage startup with fast cycles.
  
  

Skills: revenue,product management,metrics,sales,b2b,growth