Growth Marketing Lead

Job Description

Experience : 7.00 + years Salary : Confidential (based on experience) Expected Notice Period : 15 Days Shift : (GMT+05:30) Asia/Kolkata (IST) Opportunity Type : Remote Placement Type : Full Time Permanent position(Payroll and Compliance to be managed by: BotGauge) (*Note: This is a requirement for one of Uplers' client - BotGauge) What do you need for this opportunity? Must have skills required: Account-Based Marketing, developer community engagement, Gtm execution, MarTech Stack Expertise, Performance Marketing, US Market B2B SaaS Demand Generation, US SaaS/DevTools ecosystem BotGauge is Looking for: The Opportunity We are hiring a hands-on Growth Marketing Lead to own and execute our Go-To-Market (GTM) strategy. This role sits at the intersection of Product, Engineering, and Sales and requires strong execution depth in B2B demand generation and technical SaaS marketing. You will be directly responsible for driving qualified pipeline and revenue outcomes, not just top-of-funnel metrics. Key Responsibilities Demand Generation & Performance Marketing Own and scale Google Ads / PPC campaigns focused on high-intent, bottom-of-funnel keywords Optimize for Cost Per Qualified Lead (CPQL) and pipeline contribution Drive CRO initiatives including landing pages, A/B testing, and funnel optimization Distribute gated content via LinkedIn, paid channels, and technical communities Technical Content, SEO & Website Ownership Own the technical content strategy and editorial calendar Translate complex product features into clear business value messaging in collaboration with Product and Engineering Execute SEO strategy including technical SEO, high-intent keyword targeting, and internal linking Own and manage the corporate website; hands-on WordPress experience is a strong plus Sales Enablement & GTM Operations Own GTM execution across marketing, sales, and product teams Build and maintain sales collateral including positioning decks, competitive battlecards, and messaging frameworks Ensure MarTech stack alignment across CRM, marketing automation, lead scoring, and lead handoff processes Required Qualifications 5?10+ years of marketing experience with strong B2B SaaS exposure Proven track record of driving lead generation, pipeline, and revenue growth Ability to communicate complex technical products (AI, DevTools, QA, DevOps) to technical and business buyers Hands-on experience with Google Ads / PPC, Go-To-Market execution, and SEO-driven demand generation Highly Desired Skills Hands-on WordPress experience Experience marketing Developer Tools or AI platforms Strong understanding of B2B SaaS metrics including CAC, LTV, SQLs, and pipeline velocity The Ideal Candidate You are a strategic thinker who also executes. You are highly data-driven, focused on revenue and pipeline outcomes, and thrive in fast-paced startup environments where you build and scale marketing from the ground up. How to apply for this opportunity? Step 1: Click On Apply! And Register or Login on our portal. Step 2: Complete the Screening Form & Upload updated Resume Step 3: Increase your chances to get shortlisted & meet the client for the Interview! About Uplers: Our goal is to make hiring reliable, simple, and fast. Our role will be to help all our talents find and apply for relevant contractual onsite opportunities and progress in their career. We will support any grievances or challenges you may face during the engagement. (Note: There are many more opportunities apart from this on the portal. Depending on the assessments you clear, you can apply for them as well). So, if you are ready for a new challenge, a great work environment, and an opportunity to take your career to the next level, don't hesitate to apply today. We are waiting for you!