Growth Marketing Lead

Job Description

Company Description BotGauge is an AI-driven testing framework designed to accelerate the path to production by automating quality assurance. By leveraging AI, BotGauge enables businesses to achieve up to 80% test coverage in just two weeks with zero need for scripting, hiring additional staff, or dealing with unreliable results. The process involves providing business context, generating tests using the Agentic Framework, reviewing and customising with QA experts, executing tests on demand or on a schedule, and offering detailed bug analysis and reporting. BotGauge ensures efficiency, accuracy, and streamlined software delivery for its clients. The Opportunity We are seeking a highly experienced and technically proficient Marketing Manager to own the execution of our Go-to-Market (GTM) strategy. You will be instrumental in bridging the gap between our innovative product (Engineering) and our revenue targets (Sales). This role requires a hands-on operator with a deep understanding of B2B lead generation, technical content strategy, and direct experience in the SaaS or Developer Tooling space. Key Responsibilities 1. Demand Generation & Performance Marketing (Execution Focus) Paid Media Management: Manage, optimize, and scale Google Ads (AdWords) campaigns targeting high-intent, bottom-of-funnel keywords (e.g., Competitor Alternatives, AI testing tools). Focus heavily on achieving target Cost Per Qualified Lead (CPQL) metrics. CRO & Funnel Optimization: Analyze website performance, implement A/B tests on landing pages, and optimize CTAs to increase the conversion rate from website visitor to Marketing Qualified Lead (MQL) and Sales Qualified Lead (SQL). Content Distribution: Execute the distribution strategy for high-value assets (whitepapers, e-books) across relevant channels (LinkedIn, technical forums, paid campaigns) to fuel the lead funnel. 2. Technical Content & SEO (Strategic Focus) Technical Content Strategy: Own the editorial calendar and content production process. Collaborate directly with Product Managers and Engineers to translate complex features (e.g., self-healing, NLP generation) into business value content for the technical buyer (QA Managers, VPs of Engineering). SEO Execution: Manage the SEO strategy, including technical site health, content optimization for high-intent keywords (e.g.,"no-code test automation, "flaky test reduction"), and internal link structure. Website Management: Serve as the primary owner for content updates and maintenance of the corporate website. (Direct WordPress knowledge is highly preferred and a major advantage.) 3. Sales Enablement & GTM Operations GTM Strategy Implementation: Act as the internal owner of the GTM strategy, ensuring alignment across sales, product, and marketing operations. Assist in launching new product features or service lines. Sales Collateral: Create, update, and manage core sales enablement materials, including the competitive Battlecard Suite and the stanzdardized Positioning Deck, ensuring the entire sales team is fluent in the BotGauge value proposition. MarTech Stack Management: Ensure the marketing and sales tech stack (CRM, Marketing Automation) is integrated, data is clean, and leads are properly scored and handed over to the SDR team. Required Qualifications Experience: 8?10+ years of progressive marketing experience, with at least 4 years spent in a B2B SaaS environment. B2B Expertise: Proven track record of defining, launching, and managing complex digital marketing campaigns focused on lead generation and pipeline growth (not just brand awareness). Technical Acumen (Required): Demonstrated ability to understand and articulate complex technical products (DevOps, QA, AI, or Developer Tools) to a technical and a business audience. Digital Skills (Highly Desired): WordPress: Hands-on experience managing and maintaining B2B corporate websites on the WordPress platform. PPC/AdWords: Direct experience managing and optimizing Google Ads campaigns (BoFu, Competitor Targeting). GTM: Demonstrated knowledge of building and executing a scalable Go-to-Market strategy. The Ideal Candidate You are a strategic thinker who is not afraid to roll up their sleeves and execute. You are intensely data-driven, focusing on revenue metrics (CAC, LTV, SQLs) rather than vanity metrics. You thrive in a fast-paced, fluid startup environment and are excited by the opportunity to define and scale the marketing function for a truly differentiated AI product.