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Growth Marketer

Actively Reviewing the Applications

Richpanel

India, Karnataka, Bengaluru Full-Time On-site INR 35–60 LPA

Posted 5 hours ago • Apply by May 4, 2026

Job Description

Quick Highlights

Role: Be the execution engine for growth—ship website + proof assets, build social proof in CX communities, run events end-to-end, and help the CEO push enterprise / new vertical experiments
Reports to: CEO (Amit)
Location: Flexible (India base ok), must be able to travel & attend events in the USA
Stage: Team of :25, profitable, multiple millions in ARR and growing :150% YoY
Why now: Marketing is currently founder-led with high dependency on a few channels; we need to diversify channels and build repeatable GTM programs

About The Role

You are a full-stack growth operator. You will own a set of "always-on" growth workflows:

keep the website sharp and conversion-oriented (Webflow),
turn wins into proof (case studies + landing pages),
build credibility in the right CX communities (customer planting + social proof loops),
run high-ROI events (pre/during/post),
support enterprise GTM experiments with the CEO (multi-threading, biz case collateral, vertical narratives)

This is not a "strategist" role. It's a shipper role.

What You'll Own2) Case Studies + Proof Engine3) Community Growth (CX + ecommerce operator communities)4) Events (USA) — Full Funnel Ownership5) Enterprise + New Vertical GTM Experiments (with CEO)

Website (Webflow) as a Growth Surface
Ship weekly updates: landing pages, ICP pages, comparison pages, pricing/supporting pages
Improve conversion paths: demo → follow-up → proof → close
Maintain a clean content system (components, templates, SEO hygiene)
Run a case study pipeline: identify candidates, interview, write, publish, distribute
Convert proof into assets: 1-pagers, teardown posts, short videos, quote cards, "before/after" metrics pages
Keep the site proof library current and organized
Identify where CX leaders hang out (Slack/Discord/LinkedIn groups/events)
"Plant" customers ethically: enable them with narratives, templates, and prompts—without being spammy
Systematically create social proof: testimonials, threads, comments, customer-led mini stories
Decide which events to attend based on expected ROI and ICP density
Negotiate: speaking slots, sponsorships, roundtables, dinners, side events
Run event playbooks: pre-book meetings, on-site capture (content + leads), and post-event follow-ups
Measure ROI (pipeline created, influenced revenue, CAC payback assumptions)
Support multi-threading: research stakeholders, map orgs, prep outreach sequences
Create enterprise collateral: business case decks, security/IT readiness docs (with help), ROI calculators, vertical landing pages
Turn learnings into a repeatable motion (so we can later hire dedicated demand gen + AEs for it)

AI-First Expectations (Non-negotiable)

You will use AI daily to move faster and cheaper:

Draft pages, case studies, event outreach, follow-ups, community posts—then edit to high quality
Build lightweight automations (Zapier/Make), scrapers, enrichment workflows, and content repurposing
Treat AI like a junior team: you direct, QA, and ship

(We care about output, not "AI enthusiasm.")

What Success Looks Like

In the first 30 days

Ship 4-6 Webflow improvements (new pages or major rewrites)
Publish 2 case studies or proof pages
Build a community list + engagement plan (top 10-20 communities + weekly cadence)
Produce an events shortlist + ROI model, and lock 1-2 event bets

In 60-90 days

Website becomes a consistent pipeline assist: clearer positioning + proof paths + faster page velocity
Proof engine running: 2+ proof assets/month (case study or equivalent)
Community motion working: weekly customer proof moments (comments/posts/threads) without spam vibes
1-2 events executed with disciplined pre-booking + post-event conversion
Enterprise experiment: at least 1 vertical narrative + landing page + collateral pack shipped

Requirements

You'd Be a Great Fit If You:

Have 3-6 years in B2B SaaS marketing (ideally early-stage) as a generalist/operator
Are hands-on with Webflow (or equivalent) and can ship without waiting on designers
Can interview customers and write crisp, metric-backed stories
Have run events with real ROI thinking (not just "brand presence")
Are comfortable working directly with a founder and moving fast with incomplete information
Bonus: experience marketing to ecommerce operators, CX leaders, or enterprise buyers

Competencies We Screen For

Shipping velocity: you produce visible work weekly
Taste + clarity: you can write/structure pages that feel crisp and credible
Distribution instincts: you know how to get proof in front of the right people
ROI discipline: you can justify events and programs with numbers
AI leverage: you can use AI + automation to do the work of 2-3 people
Founder-level ownership: you don't need reminders

Benefits

Why Join Us

Real scale: Multiple Millions in ARR, profitable, growing fast
High impact: you'll directly reduce channel dependency and build new growth motions
Autonomy + budget: CEO-led GTM with meaningful spend already in motion
Small elite team: high standards, high ownership, high comp upside

Interview Process (example)

Screen (30 min): past wins + what you shipped recently
Take home assignment (1 day): we'll give you an assignment and evaluate your ability to understand our ICP and your taste
Deep dive (CEO): taste, velocity, prioritization, AI workflows
Reference checks

We strive to finish the whole interview process in 2 weeks or under.