Google Ads & Strategy Executive

We are looking for a performance-first Google Ads & Strategy Executive who understands full-funnel marketing, not just campaign setup. If your idea of “running ads” is limited to CPC and CTR, this role is not for you.

You will be responsible for driving scalable growth through Google Ads, backed by data, automation, and funnel optimization.

• Plan, execute, and optimize Search, Display, YouTube & Performance Max campaigns
• Build high-intent keyword strategies focused on conversions, not vanity traffic
• Manage monthly ad budgets (₹1L–₹10L+) with strict ROI accountability
• Continuously optimize campaigns for CPL, CPA, and ROAS

• Design and optimize end-to-end marketing funnels (Ad → Landing Page → CRM → Conversion)
• Improve lead quality, not just lead quantity
• Collaborate on landing page strategy and CRO improvements
• Track and optimize lead-to-sale conversion rates

• Set up and manage:
• Google Analytics (GA4)
• Conversion tracking & event tracking
• CRM integrations (Zoho or similar)
• Use data to identify:
• Drop-offs
• Funnel leaks
• Scaling opportunities
• Generate actionable insights, not just reports

• Work with tools like Zoho CRM, Zapier, WhatsApp API
• Build automated workflows for:
• Lead nurturing
• Follow-ups
• Retargeting
• Improve conversion rates through lifecycle marketing

• Test new strategies:
• Campaign structures
• Bidding strategies
• Creative angles
• Scale winning campaigns aggressively while maintaining efficiency
• Optimize for real business outcomes (sales, revenue), not platform metrics

• 3–6 years of experience in Google Ads & Performance Marketing
• Proven track record of:
• Managing ₹20L+ annual ad spend
• Achieving strong ROAS / low CPL / optimized CPA
• Strong understanding of:
• Keyword intent & search behavior
• Funnel building & optimization
• Lead generation ecosystems
• Hands-on experience with:
• Google Ads (mandatory)
• Google Analytics (GA4)
• CRM tools (Zoho preferred)
• Basic understanding of:
• Landing pages (WordPress / Shopify / HTML basics)
• Conversion tracking & attribution

• Experience with Meta Ads (full-funnel perspective)
• Experience in Education, D2C, or Service-based businesses
• Ability to manage automation + performance together
• Understanding of B2B & B2C lead generation differences

• You’ve scaled campaigns, not just managed them
• You understand why a campaign works, not just that it works
• You can reduce CPL without killing lead quality
• You think in terms of revenue, not clicks

• Cost Per Lead (CPL)
• Cost Per Acquisition (CPA)
• Return on Ad Spend (ROAS)
• Lead-to-Sale Conversion Rate
• Funnel Efficiency

• If you rely on agencies to do the thinking
• If you’ve only boosted posts or run basic campaigns
• If you don’t understand tracking, attribution, or funnel metrics

You won’t just “run ads.”

• You will directly impact revenue growth, scalability, and marketing efficiency.