Go-to-Market Route Specialist

At Coca-Cola Europacific Aboitiz Philippines, we are driven by our purpose to Refresh the Philippines and Make a Difference – continuously leading the beverage industry with our Great People, Great Beverages, Great Execution, and Great Partners – Done Sustainably. As we continue to grow and shape the future, we are seeking passionate and innovative talents to join our team and make a difference with us.

Our commitment to excellence has been recognized through numerous industry awards by the Top Employers Institute, HR Asia Awards, Asia-Pacific Stevie Awards, HR Excellence Awards, and the Quill awards – and we are committed to continuously innovate, push boundaries, and create positive lasting impact to our people, customers, and the communities we proudly serve.

Role Overview:

Responsible for ensuring frontline productivity and GTM strategy execution by designing efficient route plans and managing plantilla alignment. It combines data-driven analysis, territory optimization, and continuous improvement to maximize coverage, reduce inefficiencies, and enable high-performing sales operations.

Key Responsibilities:

Route Design and Optimization

• Design optimized route plans ensuring equitable outlet distribution across all frontline roles and DSPs

• Perform in-field audits and collaborate with CUs to assess route productivity and service coverage

• Manage fleet card requirements for all frontliners and RM to support operational efficiency

• Align ToT design per CU based on Plantilla structure for consistency

• Develop and maintain route books and maps, including MyMaps boundaries for accurate coverage visualization

• Recommend route adjustments based on performance metrics and sustainability goals

• Conduct TMS studies to validate RRR effectiveness and identify productivity gaps.

Infrastructure Productivity and Sustainability

• Review and process MANCH requests to maintain accurate outlet and route data

• Investigate and resolve database misalignments raised by GTM ELs

• Coordinate with Master Data and Database Leads to ensure system accuracy and alignment

• Ensure outlet visibility in PACE and Vxceed apps for seamless frontline execution

• Maintain database integrity for assigned CUs, ensuring compliance with GTM standards

• Implement data governance practices to prevent discrepancies and enable reliable reporting

• Leverage Green Score metrics to optimize routing for performance and environmental sustainability

• Analyze infrastructure utilization trends and recommend improvements to maximize productivity

• Collaborate with GTM and CU teams to align routing strategies with service model evolution

• Support digital transformation initiatives by integrating route optimization tools and analytics

Company Socials

Reach us through our social media pages!

LinkedIn: https://www.linkedin.com/company/coca_cola_europacific_aboitiz_philippines/

Facebook: https://www.facebook.com/cocacolaphcareers

Instagram: https://www.instagram.com/cocacolaphcareers/

Thrive with us at Coca-Cola Europacific Aboitiz Philippines and be part of a company that is dedicated to delivering refreshing moments with its diverse and inclusive workforce. Because at CCEAP, your individuality is celebrated, your voice is heard, and your contributions are valued.

CCEAP is proud to be an equal opportunity employer. We are committed to fostering an inclusive workplace where all individuals, regardless of race, color, religion, gender, sexual orientation, gender identity, age, disability, are treated with respect and have equal opportunities to grow and succeed. We believe that diverse teams lead to stronger ideas and better outcomes, and we are dedicated to ensuring a fair and equitable environment for all our employees.

Together, we can create great moments and make a meaningful impact on the lives of millions. Apply today and let's refresh the world together!