General Manager (PAN India - Brand Execution-BTL) - Digital SaaS - Bangalore

Role- General Manager (PAN India - Brand Execution-BTL) - Digital SaaS - Bangalore

About The Role

As the General Manager of Brand Execution, you'll lead a 50-member team to drive high-impact Below-The-Line

(BTL) activities within housing societies. Your mission: Secure society permissions, coordinate with city teams to

orchestrate flawless on-ground execution, and own the team's full P&L. This is a high-visibility role blending

strategic oversight, team motivation, and revenue growth in a fast-paced proptech environment.

Job Description

• Lead PAN India strategy for BTL campaigns, securing permissions from housing societies for events,
  
  

activations, and partnerships to boost NoBrokerhood monetization.

• Manage and mentor central teams (direct reports), ensuring seamless execution across markets while hitting
  
  

KPIs on reach, engagement, and revenue.

• Own end-to-end P&L for the 50-member team, including budgeting, cost optimization, productivity etc
• Manage multiple strategic projects which are of key importance to Nobrokerhood
• Drive team performance through training, performance reviews, and motivation—scaling operations from
  
  

pilot campaigns to nationwide rollout.

• Collaborate with marketing, product, and sales teams to align BTL efforts with broader monetization goals;
  
  

monitor metrics and iterate for continuous improvement.

• Travel to key cities (10-20%) for on-ground oversight, relationship-building with society managements,
  
  

and crisis resolution.

• Foster a high-energy culture, leveraging data analytics to track ROI and refine execution playbooks
  
  

Key Skills & Requirements

• Total Experience of 8-15 Years with 4+ years in leadership roles managing operations via calling set up (Relevant)
• Proven track record owning P&L for teams of 30+ members.
• Strong people management skills; experience in handling calling team setup and scaling distributed teams.
• Data-driven mindset: Comfortable with Excel/Google Sheets for P&L tracking, KPIs, and reporting.
• Excellent stakeholder skills for negotiating permissions with RWA/society leaders.
• Bachelor's degree (MBA preferred); willingness to travel as per business requirement..
• Bonus: Familiarity with proptech, NoBrokerhood, or monetization in community ecosystems
  
  

Ideal Candidate Profile

• Energetic, resourceful, and action-oriented.
• Strong problem-solver with the ability to think quickly on the ground
• Passionate about community engagement and event-driven experiences.
• Self-motivated with strong ownership and a results-driven approach.
  
  

Skills: brand execution,monetization,campaigns,digital,team management,btl,saas,proptech,managing operations